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The role of governance: Successful customer journey operations

Martech

.” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. Governance helps streamline the customer journey operation process, leading to increased efficiency and productivity.

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Mastering API Product Governance

Concentrix Catalyst

The post Mastering API Product Governance appeared first on Concentrix Catalyst. Today, companies of all sizes, in all industries, depend on delivering on the potential of their application programming interfaces (APIs) for future success. To accomplish this, you need a robust […].

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Rethinking content governance in the era of generative AI

Martech

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. The post Rethinking content governance in the era of generative AI appeared first on MarTech.

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Google updates Merchant Center product data specifications

Search Engine Land

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result?

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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

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Microsoft launches third-party government services ad pilot

Search Engine Land

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. To apply for the pilot, the following information will be required from advertisers: The products/services that they plan to advertise. How it works.