Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines.

GTM 116

GTM X-functional Pipeline Construction 116

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 84

GTM Engineering Customers Cross-sell 84

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Let’s get into it.

GTM 123

GTM Growth Referrals Cross-sell 123

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Many make this shift reactively rather than strategically. PLG and SLG arent competitors, theyre partners in growth.

Growth 79

Growth GTM Product Government 79

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 69

GTM Engineering Customers Cross-sell 69

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 124

GTM Growth Strategic partnership Pipeline 124

Martech

APRIL 30, 2025

Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? We need to measure and reward both perspective and innovation. And if not, AI will eat our lives.

B2B 101

B2B GTM Strategize Commission 101

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 4 key considerations for aligning product and GTM strategy to drive growth 1. acquisition by Adobe.

GTM 101

GTM Cross-sell Finance Price 101

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Unlike product-led or sales-led growth, Notion is focused on community-led growth. Listen to your customers.

GTM 125

GTM Objectives and Key Results Strategic planning Growth 125

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Details below – let’s get into it.

GTM 124

GTM Sales Growth Represent 124

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

GTM 110

GTM Represent Growth Go To Market 110

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 122

GTM Growth Referrals Contract 122

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 133

GTM Market share Growth Technology 133

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. This sums up the thinking of many F2000 executives I’ve interviewed and probably many others I don’t know.

GTM 105

GTM Drivers/motivators Legal Finance 105

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Sales 115

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 125

GTM B2B Growth Strategize 125

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

GTM 75

GTM X-functional Start-ups Campaign 75

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 123

Growth GTM CRM Launch 123

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. When that model succeeds in driving rapid growth early on, it gets validated and often solidified in the minds of company leadership as the enduring formula that will guide the company through multiple phases of growth. . Good companies build a strong GTM model.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Highspot

MARCH 7, 2025

Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

SEPTEMBER 19, 2023

Sam is also an advisor for high growth companies. Links and Resources Sam’s LinkedIn: [link] SamSalesConsulting: [link] LinkedIn Influencer Playbook: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 127

GTM Trust Cold Call High impact 127

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. But it can be distracting for engineering, product, and GTM teams. So, let’s jump right into Part Two. As a real brand, you’re in every deal.

Strategize 111

Strategize Growth Niche Quota 111

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. This sums up the thinking of many F2000 executives I’ve interviewed and probably many others I don’t know.

GTM 90

GTM Drivers/motivators Legal Finance 90

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 101

Growth GTM SQL Strategic partnership 101

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They take their eyes off the end goal, which should be revenue growth. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth.

GTM 111

GTM E-commerce B2B Profit margin 111

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. It’s a prime example of how building a product specifically for SEO users can drive sustained growth and market leadership. The key is intent. Or, ICP marketing.

Product 67

Product GTM Niche Growth 67

Heinz Marketing

APRIL 30, 2025

Further emphasizing the impact of AI, a Salesforce report revealed that 83% of sales teams using AI achieved revenue growth in the past year, compared to 66% of teams not using AI. Sales teams utilizing AI experience revenue growth 1.3 AI systems need ongoing monitoring and adjustment.

Strategize 81

Strategize Sales Technology Technology 81

SaaStr

NOVEMBER 28, 2022

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. is an adaptive system, and companies focus on strategies to help them achieve 10x growth. Common SaaS strategies for 10x growth. The secret to aligning GTM & finance teams. New service offerings.

Finance 98

Finance GTM Government Territory 98

Sales Hacker

AUGUST 7, 2023

Justin Welsh helped scale ZocDoc as the Director of Strategic Sales, and later joined PatientPop as the SVP of Sales. The post GTM 53: Hire Slow & Fire Fast with Justin Welsh appeared first on GTMnow. Justin currently has over 440k followers on Linkedin and Twitter, and 150k subscribers on the Saturday Solopreneur Newsletter.

GTM 83

GTM Drivers/motivators Strategize Growth 83

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. A focused approach empowers BDRs and sales reps to be more strategic and creative in their outreach. This is no longer news to go-to-market leaders.

GTM 112

GTM Strategize Launch Pipeline 112

Heinz Marketing

OCTOBER 21, 2022

Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. I have a newfound understanding of a GTM motion since attending the Go-To-Market Made Simple Roadshow in Seattle, hosted by GTM Partners , a go-to-market analyst firm led by industry experts. Myth #2: There is Only Type of GTM.

Go To Market 122

Go To Market GTM Education B2B 122

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Ensure their compensation and career growth reflect their contribution. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

GTM 119

GTM Pipeline Finance Growth 119

SaaStr

OCTOBER 3, 2022

All companies depend on growth, and growth has to come from somewhere. Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. “The In addition, work to adapt GTM motion according to four key dimensions: Geography. Building the GTM organization.

GTM 111

GTM Strategize Government Inside sales 111

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Go To Market 111

Go To Market GTM Cross-sell Growth 111

Martech

JULY 3, 2023

” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. And all this at record high costs.

Go To Market 112

Go To Market GTM Strategize Growth 112

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Customer feedback is the lifeblood of startup growth. This report is jam packed with data and insights that are incredibly valuable for GTM leaders.

GTM 111

GTM Launch Education Account management 111