article thumbnail

Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102
article thumbnail

How to Start Up a Marketing Agency: Key Strategies

Lead Fuze

If you’re looking to create a successful marketing agency, this guide is the perfect starting point. How do I start an advertising agency step by step? How do I start my own agency? How do I start a marketing agency with no experience?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What automated reports can you set up to do some heavy lifting for you?

article thumbnail

The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. The more you focus on these major outcomes, the better your results. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. The objective is your goal, clearly expressed.

article thumbnail

Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 125
article thumbnail

SaaS Growth: The “Triple A” Sprint Framework that Gets Results

ConversionXL

Many SaaS companies launch a product-led growth model —but never update it. The first step to SaaS growth is to appoint a person or team to take ownership, then to give them the resources or time it takes to thrive. Time and again, I’ve seen the “Triple A” sprint framework drive exponential SaaS growth. Nobody takes ownership.

Growth 121
article thumbnail

What to do when your martech tools aren’t delivering results

Martech

It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. Imagine this: You’re excitedly investing in these advanced tools, convinced they’re the key to transforming your marketing strategy. The result?