Why martech must mean more than just technology
Martech
SEPTEMBER 26, 2023
Martech is a lot more than marketing technology. “It Martech is really at the intersection of technology, strategy and people, he said. It might, of course, deliver worse results,” said Davis. All in service of a strategy Strategy is the key to all of this. He called this a “high-wire balancing act.” Registration is free.
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