Sales Hacker
JANUARY 24, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Onboarding is the highest-ROI investment you can make.
Sales Hacker
JUNE 14, 2021
They used ABM to get conversations with a healthcare products firm that serves long-term care (LTC), skilled nursing, assisted living, hospice, and VA facilities. Despite having a team-to-team call and seeing a demo, the executive buying team at the healthcare product firm was still hung-up on what to do with the rental business.
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Highspot
MAY 8, 2025
Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.
Highspot
FEBRUARY 20, 2025
By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. Did you know?
Martech
APRIL 17, 2024
You want them to set it up through GTM so they can put in their Facebook pixels and their Google Ads conversion pixels and their LinkedIn conversion pixels and all of those things, but it’s another step, and it’s already complicated enough just getting them to put Google Analytics on a site. You want them to set it up right.
SaaStr
JULY 15, 2024
The product, the customers, and the GTM were completely different. Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. Pick what you are changing: technology, customers, or GTM. It was something completely new. There was nothing in common between the two companies.
Highspot
MAY 15, 2025
This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance. For example, if partners in healthcare face compliance hurdles, provide HIPAA-friendly messaging and case studies.
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