SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

Go To Market 97

Go To Market B2C GTM Price 97

Highspot

MAY 15, 2025

Additionally, global partners may need localized content, while regional ones may prioritize relationship building. For example, if partners in healthcare face compliance hurdles, provide HIPAA-friendly messaging and case studies. The agility and expertise to support specific partner needs help them navigate their audience.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

NOVEMBER 8, 2021

How good are you at relationship building and flexing that listening muscle? Making the shift from SDR to a marketing role is a big one as it pulls you out of the sales and GTM spheres into something slightly different. SDRs can make excellent customer success reps.

Clients 114

Clients Sales GTM Technology 114

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Outreach

MAY 4, 2021

Creating a culture of “one team” is a challenge for many go-to-market (GTM) teams. A big part of RevOps’ role is to deliver visibility across the GTM team and improve efficacy across processes. Relationship building can also help your team solve problems together more effectively. That is where RevOps comes in.

GTM 52

GTM Intrinsic Sales Relationship building 52

Heinz Marketing

JANUARY 13, 2022

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. How are you investing in not just the playbooks but also the team-building across teams to facility the kind of day-to-day collaboration required here? Change across customer-facing teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

NOVEMBER 15, 2017

B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Base Salary refers to an agreed-upon amount of payment an employee received as compensation for work rendered.

B2B 105

B2B E-commerce Cold Call Sales 105

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

JULY 9, 2025

The New Management Reality: Graham Moreno at Windsurf is hiring a “GTM AI lead” who will do nothing but AI optimization within the RevOps organization. ” – Kyle Norton, CRO, Owner The CRO role is evolving to include managing both human teams and AI agents. This isn’t optional—it’s essential for survival.

Technical Sales 67

Technical Sales Commission Pipeline Negotiate 67

SaaStr

JUNE 26, 2025

Success increasingly depends on execution speed rather than relationship building. But the real question isn’t whether Cluely can generate buzz—it’s whether they can build the “S-tier team in GTM” that Jason believes the market desperately needs.

Territory 96

Territory Legal B2B Gambling 96

Sales Hacker

OCTOBER 7, 2021

Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist. Women have the edge. Amy Slater. Jenny Vance.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

JUNE 3, 2025

The “people person” sales profile that relies on smooth talking and relationship building? Understanding your prospect’s specific industry challenges does. Having deployed solutions for similar companies does. The Challenger Sales methodology already identified this as one of the worst-performing profiles years ago.

Relationship building 95

Relationship building GTM Commission Niche 95