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Conversational marketing: A guide to a key B2B GTM strategy

Martech

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. The potential customer is connected to a live chat representative for more personalized assistance if the chatbot can’t answer a specific question.

GTM 126
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Bull$. 20 GTM Leaders on What Others Believe That They Think is BS.

Sales Hacker

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 71
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Who Will Win the GTM AI Race — Startups vs. Incumbents? With Stage 2 Capital Co-founder and Managing Director Mark Roberge

SaaStr

We’re on the brink of one of the biggest technological advancements of our lifetime — AI. We’re seeing similar early signals today with crazy valuations and iterative technologies, and embedding AI into workflows today isn’t disruption. They care about working on cool technology with little red tape to deploy it. So, who wins?

GTM 102
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The Power of Cohesion: Building the Ideal B2B Customer Experience

Heinz Marketing

This model represents the customer journey in three stages: Awareness & Nurturing: The wide top of the funnel represents the stage where potential customers become aware of your brand and its products. Step 2: Develop Account-Based GTM Account-based go-to-market (GTM) is a collaborative process.

B2B 117
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? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

It’s no secret that this has been a tough year in the software and technology industry. Most often, it comes down to go-to-market (GTM) execution. It’s always on for both marketing and Sales Development Representatives, which is helpful for lean efficient teams. How are they doing it? Is it their vertical?

GTM 89
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Sales Authenticity Sells

Sales Hacker

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Ways / tools to help sellers do this: Technology: Alignment starts with knowing what you’re expressing, in order to recognize what “ authenticity commitments” your’ve made. It doesn’t stop – at all.

Sell 91
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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

The greatest technology does not always win. Double-clicking on this with a Zendesk example: Find opportunities to give people the ability to directly engage with the technology as part of the launch. This made it super easy for people to try the technology. Rather, how you go-to-market is a significant determinant of success.

Launch 101