Martech

JUNE 4, 2024

They’ve now spent decades gating content assets, conducting webinars and following up with those leads to drum up business. Let’s start with demand generation. Canberk Beker HockeyStack started as a marketing attribution platform. And once they start using HockeyStack, they need to connect all of their platforms.

SQL 122

SQL Lead generation Education Pipeline 122

Sales Hacker

SEPTEMBER 8, 2021

The clock starts ticking as soon as a lead engages with one of your marketing campaigns. It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Let’s start at the beginning. Timing is everything.

SQL 109

SQL Follow-up Campaign Pipeline 109

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. This is being adopted broadly in the Enterprise.

GTM 121

GTM SQL X-functional Engineering 121

Sales Hacker

APRIL 21, 2021

If the answer is “yes” to all three, now is the best time to get started in a revenue operations job. On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. An emerging need to support multiple GTM plans across segments and regions. How do you get started in a revenue operations career?

Finance 115

Finance Cross-sell SQL GTM 115

ConversionXL

SEPTEMBER 25, 2019

Several languages come up : Python, SQL, Bash, JavaScript. Let’s start with the most important question: What’s your “T”? “T,” For example, you can use the dataLayer to set up a cohort analysis on a blog. Get started with Google Ads Scripts here , and check out this list of awesome scripts. T,” as in your T-shape.

SQL 117

SQL GTM Campaign Start-ups 117

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 85

SQL GTM Pipeline Technology 85

SaaStr

SEPTEMBER 25, 2024

You start at the top of the funnel and move down step by step. The funnel looks slightly different in more Enterprise businesses, with MQLs at the top, SQLs farther down, and new customers. If you export anything from an accounting system, you need to do a lot of clean-up. What Goes into That Sheet? It’s pretty easy.

Pitch 70

Pitch Pipeline SQL GTM 70

Highspot

FEBRUARY 29, 2024

By putting together an all-star go-to-market team, you can ensure that you are set up for success. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

MAY 26, 2021

If you love seeing results and helping sales teams get paid, focusing on performance and sales incentives is up your alley. This is the entrance point for the sales operations career path, although some companies might start you as a sales operations representative if you have limited work experience. Knowledge of SQL is a big plus.

Territory 69

Territory Objectives and Key Results Finance Cross-sell 69

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Set up your own attribution calculations to measure the return on ad spend across all ad platforms. Still, this is a solution I totally recommend to start working with raw data.

Gaming 85

Gaming Sports SQL X-functional 85

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? So I started my career on the business side of consulting in the sales force space. I started noticing all these organizations that I had worked in they couldn’t you had to build product. Why does Jason believe that alignment is a dirty word?

X-functional 54

X-functional SQL Pipeline Go To Market 54

SalesHandy

OCTOBER 28, 2022

For example, Leads that are ready to make a purchase i.e. Sales Qualified Lead (SQL) The survival of your business is dependent upon getting 300 leads each quarter. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. You need leads now!

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Martech

FEBRUARY 14, 2025

Dig deeper: What do C-level execs think of their GTM strategies? Real revenue impact starts with customer acquisition costs. Start with one high-impact workflow like reducing churn in your most valuable segment. Your data analysts should speak the language of customer behavior, not just SQL. Prove it works. Then scale it.

Finance 115

Finance SQL Campaign GTM 115

Sales Hacker

FEBRUARY 7, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. You start noticing connections among the data.

GTM 81

GTM Finance Real Estate SQL 81