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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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The ethics of AI-powered marketing technology

Martech

Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation. Business email address Subscribe Processing. Get MarTech!

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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. This frees your creative directors up for higher-function, strategic work. Email: Business email address Sign up now Processing.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In fact, it took two months for the tool to finally stop processing data. These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The retailer is also exploring the possibility of launching ads on Prime Video. Still, marketers were not happy.

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3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

With DIY, it’s even possible it could drive more leads into your existing funnel, giving you a completely automated sales process. With that setup, you can automate the customer data to your CRM dashboard and make your sales prospecting process a lot less manual. What types of behavior can launch triggered messages? The results?

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. This linear process is no longer possible in today’s world. Optimizing sales operations and processes. Process efficiency. Core Marketing Responsibilities. Generating revenue.

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Brainshark Named Best Training Solution in 2019 Golden Bridge Awards

SBI

Judges recognized Brainshark’s multi-pronged approach to sales enablement, with solutions for: Sales content authoring – making it easy for anyone to create high-impact, multimedia content that drives sales learning and effectiveness. in response to coaching assignments for feedback and evaluation. Industry News. Sales Enablement.