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Hunters And Farmers…….Again

Partners in Excellence

There’s a round of discussions going on about Hunters and Farmers. Underlying these discussions are attitudes, “Real sales people eat fresh meat every day” (The hunter camp), “We need to develop our accounts to maximize LCV” (Farmers). A farmers territory may be defined as a set of accounts.

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The Hunter And Farmer Sales Model Explained

The 5% Institute

If you’ve been involved in sales for a while, you’ve probably come across the hunter and farmer sales model. In this article, we’ll look at what the hunter and farmer sales model mean, and which one you should focus on depending on where you are at with your business and required sales outcomes. The Hunter.

Sales 138
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Hunter Vs Farmer – What Sales Strategy Is Best?

The 5% Institute

Hunter vs farmer: chances are that you’ve heard this sales analogy before, but what does it really mean? In this article, we’ll look at what the hunter vs farmer analogy means, and which one you should focus on depending on where you are at with your business and required sales outcomes. The Hunter. The Farmer.

Sales 75
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Pipeliner CRM: Vital In Times of Crisis

Sales Pop!

One reason Pipeliner is so essential is that it’s the only platform in the CRM world that has both the “farmer” and the “hunter” combined in a holistic approach—the “farmer” being the maintenance of existing accounts, and the “hunter” obtaining new leads. In such times, companies often strip down to essential operations.

CRM 98
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What We Get Wrong About Account Based Selling

Partners in Excellence

We put “farmers” in place to support the customer–rather than the hunters that got us there in the first place. Our account managers have to have the same skills and capabilities our “hunters” have. Account based marketing and selling gets a lot of attention–it should.

Sell 57
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Top Line Tips

Women Sales Pros

It’s Sales Kick Off (SKO) Season…Again (Must read for those on the SKO planning team!) It’s sales kick off season again and you want a high impact, memorable event. What about the difference between your farmers and hunters? The agenda content should serve to kick-start sales for the year. Easy, peasy – right?

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Account development

The Lost Book of Sales

According to Rackham, such a passive-static approach is one of the least successful and most expensive ways of doing business, rendering the distinction of breaking salespeople down into “farmers” and “hunters" wholly inadequate. This will not protect your account from competition.

Clients 52