10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from
SaaStr
JULY 20, 2025
Selling to developers and engineers isn’t like selling to any other buyer. As CRO of Databricks, he’s built one of the most successful developer-focused sales organizations in the world. Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. Do both 10.
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