Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]
Hubspot
JANUARY 8, 2025
Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). By taking the time to listen and uncover what truly matters to them, you position yourself as a trusted advisor, not just another salesperson pushing a product.
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