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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
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How to create an SEO roadmap

Search Engine Land

It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. Ideally, leverage the technologies your teams are already using. Planned product launches or marketing campaigns. Your technology stack and any known limitations, considerations, or planned changes (including migrations).

Launch 133
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The 'Ethics' You Didn't Know Existed in Design

Hubspot

Ethical designers always ask, "Does this design accurately represent groups of people discussed?". By refining this design, the group aimed to accurately represent people with disabilities as mobile, energetic, and empowered, rather than as static, less mobile figures. Ethics in the Design of Technology.

UX 101
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A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

In 2007, Google wrote about meta descriptions that they “want snippets to accurately represent the web result.” How did we feel when featured snippets and their lengthy quotes first launched? ” SGE feels like a natural development from previous SERP features. One way to approach this problem is to look backward.

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Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

First, we assembled the ideal cross-functional team for the project, which included a UX designer, a UX writer, a product manager, a marketing manager, and an engineer. While keeping the company's goals and technology constraints in mind, we asked every member of the group to draw a potential experience with all of the key elements.

UX 78
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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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Remote Selling Viewpoints with Hans Fuller of @StorySlab

SBI

Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. . Remote Selling has become an important focus for every sales organization.

Sell 37