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Want More App Engagement? Try Human-Centered Design

Salesforce

Its capabilities – including advisor assignment, alert management, and success analytics – received enhancements by the accelerator from Attain Partners, a management and technology consulting firm. That improvement continues with updates throughout its phased launch. UX research provides Sapienza with visual design optimizations.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
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Emerging Design Trends for 2024

Salesforce

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Designers will need to consider robust user scenarios as AI evolves and define clear boundaries for using and collaborating with technology.

UX 72
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Marketo’s September 2023 releases: A manager’s guide

Martech

Marketo Engage UX improvements include ‘Used by’ enhancements for Design Studio assets In Engage, Marketo eliminated the switch that toggled between the classic interface and the Modern UX experience for Design Studio assets. The UX enhancements offer more information and direct links to all relevant assets in the same space.

UX 116
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – Removing any redirect chains. Live production QA.

CTR 126
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How to create an SEO roadmap

Search Engine Land

Ideally, leverage the technologies your teams are already using. Planned product launches or marketing campaigns. Your technology stack and any known limitations, considerations, or planned changes (including migrations). I’m not an expert in design, UX, or front-end development for our website.

Launch 135
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Where is SEO in the business hierarchy?

Search Engine Land

Today, SEO is about: Content UX Trust And other “new” elements. Did sales increase when the SEO campaign was launched? UX has indeed been part of SEO for many years. Make sure that the SEO and UX people work closely together or end up with conflicting priorities and penalties at worst.

UX 100