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Want More App Engagement? Try Human-Centered Design

Salesforce

Its capabilities – including advisor assignment, alert management, and success analytics – received enhancements by the accelerator from Attain Partners, a management and technology consulting firm. Integrating Service Cloud , Experience Cloud , and Marketing Cloud increased the app’s efficiency. Tone matters, too.

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Emerging Design Trends for 2024

Salesforce

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge.

UX 72
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – Removing any redirect chains. Live production QA.

CTR 115
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Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

Ideally, you conduct quality assurance before launching a tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch (or you’ll distort your data). Better understand how your site’s UX compares with your competitors.

UX 63
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

To stand out, you need a strong user experience (more on this below) and brand differentiation. ASO helps you avoid sameness by: Becoming more discoverable for relevant keywords that users search for. Ensuring users stick around longer. Doing so helps to level up your UX and build personalized, tailored journeys.

UX 121
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The Optimizer’s Guide to Proper Website Quality Assurance (QA)

ConversionXL

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. Collect data via an unmoderated remote user testing survey. ” (via NN/g).

UX 104
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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

In this post, I'll do my best to pull back the curtain and show you how improving the user experience on your site will also improve your rankings and increase traffic. Now, with semantic search, Google can compare search intent with a page's content to provide a better search experience. Search Engine Engagement Metrics.