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AI-powered martech releases and news: July 11

Martech

Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Cortex also provides access to pre-trained AI models and simplifies their use with SQL queries. Autogon AI launched a new tool called GenR8 Video.

SQL 105
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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events. Dig deeper: Why server logs matter for SEO 5.

SQL 98
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AI-powered martech news and releases: January 9

Martech

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. Jellypod launched its AI podcast studio. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

SQL 117
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. Avarra – announced their launch and delivered a live demo at the GTMfund annual retreat. What you can do is focus on metrics that lead to those results.

GTM 114
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5 different paths to launch AI agents (with examples)

Sales Hacker

How do you actually launch one that gets the job done? This edition walks through five different paths to launch an AI agent. Build from scratch This is the most powerful (and the most complex) way to launch an AI agent. Coffee just launched, an AI-first CRM. Some teams are quietly building. What it automates.

Launch 83
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The fatal flaw killing your customer data initiatives

Martech

Within a month, they had dozens of predictive models live and launched high-value use cases just two weeks later. The team embedded a natural language AI assistant, enabling business users to run complex SQL queries and create fresh user segments.

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How to Choose the Right Forecasting Technique [+ Expert Insight and Data]

Hubspot

For example, if you're launching an innovative product with no direct competitors, you might use: Delphi Method (gathering expert opinions systematically). leverages data across platforms like HubSpot to gain a comprehensive view of the entire sales pipeline from lead generation to MQL, SQL, opportunity, and closed-won, Schiff says.