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Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

Search Engine Land

Meta denied the allegations, explaining that the price advertisers are charged is based on performance metrics – not the Potential Reach metric as claimed in the lawsuit. The lawsuit represents millions of advertisers who may have overpaid to serve their ads on Instagram and Facebook. Legal details. What Meta is saying.

Legal 106
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MAP Pricing vs MSRP: What’s The Difference

TrackStreet

What’s more important to develop for our products – MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Therefore, having a UMAP policy allows the manufacturer to control the cheapest price that their product can be advertised.

Price 52
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How the Google antitrust lawsuit can impact advertisers

Search Engine Land

Recent revelations from the antitrust proceedings Over the past few weeks, startling revelations have been revealed about how Google manipulates auction prices. If Google can raise ad prices without competition, it can support the Justice Department's claim that they have an unlawful monopoly.

Legal 123
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A CX reality check: When good intentions meet clunky execution

Martech

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. A significant source of friction is a customer going to a store or reaching out via a call or chat to speak with a representative.

Meeting 96
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How to boost sales strategy with a deal desk

PandaDoc

Key takeaways One of the primary functions of a deal desk is to bring together decision-makers from sales, legal, financial, and marketing departments to optimize the deal creation and execution process. This page is not intended to and does not provide legal advice. Let’s get to it!

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An Insider’s Guide to Convertible Debt vs. Equity

SaaStr

All that matters is investing in great companies at a fair, stage-appropriate price, right? He canceled the stock option plan and outstanding grants to change the effective price. Convertible Debt / SAFE are also fast & easy because no one does any legal (or often, any other) due diligence. I mean, whatever, right?

Legal 105
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Indirect sales can boost revenue while minimizing costs to your business – use our guide to find out how

PandaDoc

Resellers will have bought products at wholesale prices and then sold them with a profit margin. Their brand can be one of many represented by the retailers. They buy products at wholesale prices and resell them at a profit to other companies or individuals. It’s important to include details about specs, features, and pricing.

Retail 52