Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
Search Engine Land
MARCH 29, 2024
Geoffrey Graber, partner at Cohen Milstein and lead counsel representing the advertisers, said: “We look forward to continuing to litigate this case on behalf of Meta’s advertising customers and to presenting the evidence to a jury that Meta knew about its inflated Potential Reach and refused to fix the issue due to revenue concerns.”
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