article thumbnail

Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

Search Engine Land

Geoffrey Graber, partner at Cohen Milstein and lead counsel representing the advertisers, said: “We look forward to continuing to litigate this case on behalf of Meta’s advertising customers and to presenting the evidence to a jury that Meta knew about its inflated Potential Reach and refused to fix the issue due to revenue concerns.”

Legal 105
article thumbnail

Navigating the cookieless future with cross-functional teams

Martech

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Data security and storage.

Legal 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How influencers and content creators are reshaping brand strategies

Martech

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. But where do you begin to understand the business, financial and legal standards for engaging this talent pool?

Legal 118
article thumbnail

How to Find Someone’s Phone Number and Email Address

Veloxy

Are you a field sales representative struggling to reach potential customers? How to Find Someone's Phone Number As a field representative, you probably spend a lot of time finding the correct phone number to reach out to a potential client. Luckily, there are tools out there that can help.

Legal 130
article thumbnail

3 reasons not to block GPTBot from crawling your site

Search Engine Land

Legal and ethical issues surround the technology. After researching and talking to agency professionals with legal backgrounds, I found the biggest reasons. The looming threat of legal implications From a legal standpoint, the argument is that any crawls done on a brand’s site must be covered by their privacy disclaimer.

Legal 108
article thumbnail

Every Facebook user is monitored by thousands of brands for targeted ads

Search Engine Land

Moreover, in markets like the European Union, where data privacy regulations are becoming more stringent, these numbers may also give rise to legal and ethical concerns. The study acknowledges that its findings may not be representative of the U.S. Although Meta offers transparency tools, Consumer Reports identified issues with them.

article thumbnail

Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. By representing the 50+ demographic in all its complexity, marketers can forge genuine connections and foster trust with their target audience.

Trust 115