article thumbnail

Only 23% Of Consumers Trust the Health Industry — Here’s How Ecommerce Can Help

Salesforce

Without customer trust, what do you have? However, only 23% of consumers say they completely trust the health industry. As providers, manufacturers, and pharmaceutical companies open digital front doors to engage with patients and B2B buyers beyond traditional in-person visits, building trust with these new channels is critical.

Trust 96
article thumbnail

MAP Pricing vs MSRP: What’s The Difference

TrackStreet

What’s more important to develop for our products – MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Therefore, having a UMAP policy allows the manufacturer to control the cheapest price that their product can be advertised.

Price 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Google search dominance Search engine competitors and claims of harm Google’s default search deals Additional legal issues Potentially anticompetitive conduct Google’s defence Dig deeper: Why we care about search marketing Google search dominance Google credits its 90% market share to being a superior platform (Sept.

Trust 86
article thumbnail

How to Stop Unauthorized Sellers on Amazon

TrackStreet

Additionally, authorized sellers and brands can encounter problems such as price erosion, loss of control over their brand image, price wars, and violation of distribution agreements. They may offer products at lower prices, leading to unfair competition. Unauthorized Distributors. Retail Arbitrageurs. Used Item Resellers.

article thumbnail

3 ways to target your PPC competitors’ audience

Search Engine Land

Additionally, it’s crucial to consider legal obligations. Consulting a specialized lawyer is wise for clarity on legal matters. Beyond legal considerations, your brand image is another important factor to take into account. They are most likely trying to determine major differences and get pricing information.

Legal 135
article thumbnail

How the Google antitrust lawsuit can impact advertisers

Search Engine Land

Recent revelations from the antitrust proceedings Over the past few weeks, startling revelations have been revealed about how Google manipulates auction prices. If Google can raise ad prices without competition, it can support the Justice Department's claim that they have an unlawful monopoly.

Legal 131
article thumbnail

How to create local business content that converts

Search Engine Land

This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Offering DIY tips and tutorials.