Martech

SEPTEMBER 19, 2024

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. Publishing an inaccurate data point or term damages an audience’s trust in a brand, company or institution, resulting in a public backlash, negative press and legal ramifications.

B2B 136

B2B Legal Negotiate Trust 136

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change. In the U.S.,

Campaign 116

Campaign Appointment Government Legal 116

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 128

Manufacturing Legal Retail Trust 128

Martech

JANUARY 6, 2025

Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Consider a build-buy-partner framework to identify areas where using agency or technology partners could help accelerate without sacrificing data ownership.

Legal 116

Legal Government Technology Technology 116

Martech

APRIL 22, 2024

To back up that claim, they provided enterprise users with full legal indemnification for any content created using it. This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. Roetzer said the best remedy for this situation is a legal one. We don’t know.” In the U.S.

Legal 119

Legal Technology Technology Trust 119

Martech

OCTOBER 24, 2024

Also, mobile marketing technology platforms like Twilio have built-in software for SMS compliance. Sending without understanding carrier rate limits, geographical legal requirements, cost-per-message (bounces cost the same as deliveries), etc. In the U.S., Not getting express promotional SMS content opt-in.

Legal 128

Legal Campaign Promote Contact 128

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. The post The ethics of AI-powered marketing technology appeared first on MarTech. Get MarTech!

Technology 129

Technology Technology Government Legal 129

Martech

SEPTEMBER 20, 2024

Go over the contract with a legal expert. They can guide you through the legal parts, and you can help them with the technical parts. Document the incident: For legal reasons and internal review, it’s important to document as much as possible. Follow up with them regularly about this. This is absolutely one of them.

Government 123

Government Legal Contract Commission 123

Martech

NOVEMBER 14, 2024

These patents reflect the evolving landscape of customer journey analytics, where cloud computing, AI/ML and emerging technologies like OpenAI drive the development of more sophisticated solutions. This is not just a legal obligation but a foundational element in building long-term, meaningful customer relationships.

Customers 131

Customers A/B testing Click Through Rate Legal 131

Martech

SEPTEMBER 9, 2024

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

Non-Profits 125

Non-Profits Legal Trust Technology 125

Martech

JANUARY 13, 2025

Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content.

Legal 130

Legal Trust Education Government 130

Martech

DECEMBER 6, 2024

Martech practitioners operate at the intersection of marketing and technology. This trend will likely expand as technology progresses, blurring the lines between departments and influencing how martech practitioners work within organizations. As such, they can be placed at different places on an organizational chart. Processing.

Technology 113

Technology Technology Legal Contract 113

Martech

JULY 10, 2024

Emerging technology, like generative AI, has increased expectations for personalized content, but modular content creation isn’t tied to a specific technology or platform. If you are in a regulated industry, reassess your legal review processes to align with the publication of components rather than full-form content.

Government 116

Government Legal Pipeline Technology 116

Martech

NOVEMBER 13, 2024

In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. Here are a few examples of roles we might see as Autonomous Marketing Pipelines take shape: Key skills required for autonomous marketing Marketers preparing for an autonomous future should focus on building data, technology and communication skills.

Pipeline 127

Pipeline Campaign Objectives and Key Results Legal 127

Martech

JULY 26, 2024

As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. The many country-specific legal constraints force pharmaceutical companies to use CRM in a very sophisticated way or else fail. “Are we getting value from our martech?”

Pharmaceutical 116

Pharmaceutical CRM B2C Technology 116

Search Engine Land

SEPTEMBER 26, 2023

However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies. Obtain user consent.

Legal 94

Legal Clients Education Consult 94

Sales Gravy

MAY 28, 2025

That windshield time can actually become prospecting timeif you do it safely and legally. That windshield time can actually become prospecting time if you do it safely and legally. The tighter your route planning, the more selling time you create and the less windshield time you waste. The key is preparation. The key is preparation.

Territory 91

Territory Appointment Legal CRM 91

Martech

JULY 13, 2023

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. Been using this private property to train its AI technology, including its chatbot, Bard.

Legal 98

Legal Commission Technology Technology 98

Martech

AUGUST 2, 2024

For legal purposes, some parts of the marketing plan must march to the dominant annual rhythm of the financial calendar, but this cadence doesn’t work for everything. Incorporating major new technologies. This multi-paced evolution allows the system to thrive by absorbing stresses like parasites and weather.

Government 116

Government Legal Campaign Process 116

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Cross-sell 115

Cross-sell Construction Legal Contract 115

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The learning: When you solve a genuinely hard problem, you get three moats for free: Technical advantage through innovation Legal protection through patents Thought leadership in the space 2.

Education 103

Education Legal Promote Growth 103

Heinz Marketing

AUGUST 21, 2024

If an AI-driven decision leads to discriminatory outcomes or breaches client confidentiality, the fallout can result in lost business, legal battles, and irreparable harm to the brand’s reputation. Navigating Regulatory Compliance As AI technology advances, the regulatory landscape governing its use becomes more complex.

B2B 69

B2B Legal Government Healthcare 69

Martech

NOVEMBER 30, 2023

The post The latest in AI-powered marketing technology releases appeared first on MarTech. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI.

Technology 113

Technology Technology Government Legal 113

SaaStr

NOVEMBER 2, 2024

A ton of time is invested negotiating price, and then way, way too much time on inconsequential legal terms, and then … it closes. VPs and execs will be thrown into roles they didn’t fully anticipate, dealing with new technologies and product lines they weren’t even managing a week ago. Not really. Don’t get your dander up.

Legal 103

Legal Negotiate Price Closing 103

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Companies using blockchain technology for data also have a number of security options in handling and storing the data, either on or off the chain. NFTs in the metaverse.

Technology 119

Technology Technology E-commerce Legal 119

Martech

SEPTEMBER 23, 2024

This flexible strategy allows them to avoid the common pitfall of introducing new technology without a clear purpose. Newer propositions benefit from an open model to encourage innovation while still using a centralized model for legal compliance. Instead, they focus on delivering the right solution to meet customer needs.

Minimum Viable Product 66

Minimum Viable Product Legal Government Technology 66

Salesforce

MAY 6, 2025

This governing board can oversee your companys AI usage, develop a strategic vision, reduce risks, and guarantee that the technology is used in an ethical way. All that unauthorized AI access to your corporate data, including legal documents, HR records, and other sensitive information, puts your company at risk. The solution?

Government 123

Government Legal Finance Territory 123

Search Engine Land

JULY 29, 2024

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

SaaStr

FEBRUARY 2, 2025

What began as a solution for fighting parking tickets has evolved into a comprehensive platform that helps consumers assert their legal rights and negotiate with large companies. This change is driven by advances in AI technology and changing customer expectations.

Negotiate 87

Negotiate Price Legal Engineering 87

SaaStr

JUNE 20, 2025

funding) for market intelligence Disrupting: Bloomberg Terminal, FactSet Advantage: Real-time AI analysis vs. static dashboards Legal : Harvey for legal agents, Caseflood for law firm operations Disrupting: LexisNexis, Westlaw Advantage: Natural language processing vs. keyword search 2.

Government 113

Government Legal Engineering Growth 113

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Reddit, Quora, etc.)

CTR 88

CTR Click Through Rate Engineering Legal 88

Martech

JANUARY 13, 2025

Expanding the talent pool: The value of non-traditional backgrounds So far, the career diversity discussed has focused on fields closely related to marketing technology. Such individuals offer a fresh perspective, often from outside marketing or related technology fields, which can be incredibly valuable. Product management.

Sports 120

Sports Legal Technology Technology 120

Martech

SEPTEMBER 30, 2024

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. antitrust laws.

Legal 76

Legal Price Technology Technology 76

Salesforce

APRIL 28, 2025

Jeremy Wight, Chief Technology Officer, CareMessage Key benefits & considerations when creating an internal AI use policy A strong internal AI use policy must balance innovation with responsible use. Companies must ensure their internal AI usage at minimum aligns with the growing number of AI legal requirements, including the various U.S.

Legal 100

Legal Trust Government Technology 100

Salesforce

OCTOBER 29, 2024

A Center of Excellence (CoE) is a centralized team within an organization that manages all aspects, including leadership, best practices, research, and support and training, of a specific technology platform. Standardizing data formats, tools, and technologies can also facilitate seamless integration.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Heinz Marketing

MAY 15, 2025

It’s typically described at a firmographic levelindustry, size, revenue, geography, and key characteristics like technology stack or compliance needs. Validators such as Procurement or Legal: One of the final hurdles to get through before closing. What are the key components of an ICP? They recommend to the BDM.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

SaaStr

APRIL 30, 2025

Technology and Tools : Audit your tech stack. This includes contracts, pricing approvals, and any legal requirements. Sales Enablement and Training : Assess the effectiveness of your sales enablement efforts. Are reps equipped with the right tools, content, and training?

Cross-sell 71

Cross-sell Pipeline Legal Contract 71