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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next. What does this mean in practice?

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers. This ability distinguishes them from other sales professionals.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 131
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How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

By taking a holistic approach, you can achieve better results for your business. For organic results: Organic clicks show how often people click your site’s unpaid listing. In combined metrics: Ads and organic clicks represent all clicks from both ads and organic results. You can also include page data. Processing.

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11 Tips For Building An Explosive Sales Funnel

ClickFunnels

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.