Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. The number of teams your organization requires depends on the size and complexity of your business.

Legal 118

Legal Teamwork User Experience Represent 118

The Advantexe Advisor

FEBRUARY 9, 2024

Sometimes, concepts of Business Acumen can seem really straightforward, and other times they can seem very complex. Inventory management is one of those concepts that seems fairly easy to grasp but in practicality, it is a complex and critical science that can make or break a business. How do we optimize our supply chain?

Manufacturing 84

Manufacturing B2B Clients Up-sell 84

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 93

CRM Customer Relationship Management Technique Technology 93

Martech

APRIL 24, 2024

The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. This misalignment leads to martech underutilization but also contributes to the increasing complexity and diversity of martech options. Rigid internal governance processes.

Process 114

Process Technology Technology Government 114

The Lost Book of Sales

JANUARY 12, 2024

This is something for you to consider before stepping into negotiating and finalizing your complex deal. Just as the complexity of your solution increases, so do your client's apprehensions, worries and anxieties. High-pressure tactics, which might work in simpler sales scenarios, can backfire in complex, high-stakes situations.

Negotiate 111

Negotiate Objectives and Key Results Price Clients 111

Heinz Marketing

APRIL 25, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Across every client, every company, and every team, there is a constant struggle between complexity and simplicity. The bigger the change, the more complex things get. Complexity is an insidious foe, often not recognized as a problem until it is.

X-functional 102

X-functional Strategize Growth Clients 102

Sales Pop!

JUNE 23, 2023

Continuing our series on complexity , let’s now examine how we harness the vast complexity involved with today’s technology. Simplification One of the functions of cybernetics is the simplifying of complex processes, which we utilize in Pipeliner. One of our major missions is to reduce complexity in the lives of our users.

Technology 98

Technology Technology Pipeline CRM 98

Search Engine Land

APRIL 26, 2024

. “People question whether these things would be costly to serve, and we are very, very confident we can manage the cost of how to serve these queries. And based on our testing so far, I’m comfortable and confident that we’ll be able to manage the monetization transition here well as well. and the U.K.,

User Experience 135

User Experience Follow-up Product 135

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. No surprise, complexity and duplication began to creep in.

B2B 112

B2B Cross-sell Hospitality GTM 112

Search Engine Land

FEBRUARY 1, 2024

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elevate their campaigns seamlessly.

Campaign 108

Campaign Engineering Presentation Conversion 108

Martech

FEBRUARY 1, 2024

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elevate their campaigns seamlessly. Click here to view more MarTech webinars.

Campaign 104

Campaign Presentation 104

Partners in Excellence

NOVEMBER 7, 2023

We would co-mingle procurement processes with complex B2B buying processes, thinking they were the same thing. With some exceptions, for complex B2B buying, they get involved later in the process, supporting the actual purchase. But then we started to see things changing—at least for complex B2B buying decisions.

B2B 125

B2B Up-sell Contract Start-ups 125

Membrain

MAY 14, 2023

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with David Brock , Author of "Sales Manager Survival Guide,"​ & CEO at Partners In EXCELLENCE to chat about his problem-solving mindset and curiosity helps him understand problems and explore solutions.

Sales 135

Sales 135

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

Strategize 111

Strategize Growth Technology Technology 111

Membrain

MAY 21, 2023

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Jacco Van Der Kooij , the founder and Managing Partner of Winning by Design. They delve into the various aspects of successful SaaS sales teams and businesses.

Sales 131

Sales 131

SaaStr

DECEMBER 25, 2023

First, it’s complex to manage. Wait until your are bigger and can deal with all the complexity here. Your public pricing? Usually the answer is — Not Today. Second, your users will see the pricing is “cheaper” somewhere else and get mad. Third, it’s unlikely to move the needle. Usually — wait.

Price 107

Price Territory Customers Growth 107

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization. Privacy and compliance management. The demand for product-led growth.

Presentation 104

Presentation Technology Technology Launch 104

Search Engine Land

APRIL 23, 2024

We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape. This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts.

Government 126

Government Campaign Follow-up Conversion 126

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Commission 102

Commission Territory Legal Meeting 102

Partners in Excellence

JANUARY 30, 2024

How do we gain and manage consensus across all these people? Then once they start on the problem solving/change management process, much of their work focuses on building their confidence, not in the solution, but that they are assessing the issues around the problem in the right way. What happens if we do nothing?

Product 95

Product Sell Pitch B2B 95

Partners in Excellence

JANUARY 27, 2021

We are surrounded by complexity–in our business, in our communities, in our lives. Complexity can be, by it’s nature, overwhelming. Ironically, too often our approach to dealing with complex situations is to make them more complex. Sales people often add to the complexity customers face.

Meeting 146

Meeting Clients Customers Sales 146

Membrain

FEBRUARY 5, 2023

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Warwick Brown for a deep discussion about key account management.

Account management 130

Account management Sales 130

Partners in Excellence

OCTOBER 9, 2022

But for complex B2B, particularly outbound, the model is set up for failure. I’m not sure we do ourselves any favors by separating prospecting responsibility from the rest of deal management. Particularly, in complex deals–we have to engage multiple people at the customer as we prospect. It might work better, though.

Cold Call 123

Cold Call B2B Prospecting Up-sell 123

Partners in Excellence

SEPTEMBER 14, 2023

For example, most sellers I encounter seem to think CRM is a tool that helps managers watch over their shoulders and track them—ant that’s the way too many organizations use these tools. I won’t get into effective meeting management, but be careful about meetings. Simple time management tips, we too often forget.

Sell 134

Sell CRM Technique Territory 134

SaaStr

NOVEMBER 30, 2023

Complexity and building out a tech stack to manage that complexity are happening. There’s also a management and leadership layer to enable and coach individual contributors. It will minimize the decrease in efficiency and productivity as your team continues to grow and complexity increases. What does that mean?

Go To Market 100

Go To Market GTM Cross-sell Growth 100

Martech

OCTOBER 30, 2023

This article is a practical guide that explores the evolution of personalization and the complexities it presents. This underscores the increasing complexity and importance of data-driven personalization in marketing, even as privacy concerns loom larger. As your personalization efforts grow, so does the complexity. Scalability.

Objectives and Key Results 123

Objectives and Key Results Strategize Legal A/B testing 123

Search Engine Land

SEPTEMBER 28, 2023

In a blog post, Google said: “Today we’re announcing Google-Extended, a new control that web publishers can use to manage whether their sites help improve Bard and Vertex AI generative APIs, including future generations of models that power those products. The announcement. ” Robots.txt. Is this the right answer? Dig deeper.

Engineering 145

Engineering Launch Trust Product 145

Partners in Excellence

APRIL 1, 2024

” They have to figure things out and find some way of justifying the outlay to management. In large, complex projects, our customers are always doing this. It turns out, what really stands out to our customers making complex and confusing changes is not the solutions themselves, but how we help them figure it out.

Price 114

Price X-functional Presentation Represent 114

PandaDoc

MAY 8, 2024

A robust SMB sales strategy is underpinned by adopting smart solutions like document management software and sales automation tools. Be ready to explain all complex technical concepts in simple, provide clear answers, as well as address concerns around solution cost, implementation, and support. What are SMB sales?

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Martech

OCTOBER 17, 2023

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Strategize 123

Strategize Campaign Technology Technology 123

Search Engine Land

MAY 16, 2023

Running a successful agency means skillfully navigating a complex environment filled with challenges and opportunities. This involves managing multiple projects efficiently, going above and beyond client expectations, and consistently achieving profitability.

Teamwork 98

Teamwork Strategize Clients Engineering 98

Salesforce

MAY 1, 2024

Our research shows that 77% of agents report increased and more complex workloads compared to just one year ago, and 56% say they’ve experienced burnout. Let’s take a few minutes to review the telltale signs of call center burnout and offer practical strategies for preventing, managing, and overcoming it. You’re not the only one.

Teamwork 52

Teamwork Technique Technology Technology 52

Eliminate Your Competition

MARCH 14, 2024

In situations where complex deals and large buying teams are the norms, the path to closing a deal often feels like navigating a labyrinth. For instance, a salesperson might assume the role of project manager, while the primary contact might be responsible for data access and metrics.

Process 52

Process Negotiate Strategize Sales 52

SaaStr

MARCH 1, 2024

In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. You’ll need more than 5–10 engineers to go big.

Cold Call 105

Cold Call Engineering Gaming Up-sell 105

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Follow this five-step process when integrating AI into your content management workflow: 1.

Technology 133

Technology Technology Engineering Strategize 133

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Territory 90

Territory Contract Clients Follow-up 90

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions. Data availability.

Strategize 121

Strategize GTM Healthcare Strategic planning 121