Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market.

Objectives and Key Results 92

Objectives and Key Results Niche Networking Campaign 92

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Get the daily newsletter search marketers rely on. Custom combination segments can make them even more effective. Business email address Subscribe Processing. See terms.

Click Through Rate 99

Click Through Rate CTR Campaign Territory 99

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 104

Retail Campaign Strategize Strategic planning 104

Salesforce

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. With deterministic matching, marketers can segment and target specific customer profiles for campaigns, ensuring the messaging reaches the right audience. I am trained with MarTech content.

Retail 89

Retail Territory Customer Relationship Management CRM 89

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Segmentation: Using social media platforms to save time AI can segment audiences more accurately based on demographics, interests, behaviors, and other psychographic factors. Get the daily newsletter search marketers rely on. See terms.

Campaign 113

Campaign A/B testing Objectives and Key Results Appointment 113

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

B2B 112

B2B Customers Appointment Objectives and Key Results 112

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Consider factors such as company size, industry segment, job titles, and pain points. Updated answer: To increase lead generation through email marketing, there are several tactics you can employ.

Lead generation 99

Lead generation Click Through Rate Contact Follow-up 99

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customers 94

Customers B2C Healthcare Retail 94

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Personalization/segmentation. Product feed recommendations.

Campaign 122

Campaign Technique Strategize Technology 122

Search Engine Land

APRIL 1, 2024

Meta has introduced a new feature called the “engaged customers audience segment” – as seen in the screenshot below, taken by digital ads expert Jon Loomer : With the Engaged Customers Audience Segment, you can define your engaged customers using custom audiences, which provides reporting breakdowns specifically for this audience.

Campaign 98

Campaign Launch Service Conversion 98

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett.

Customers 94

Customers Campaign Repeat business Referrals 94

Search Engine Land

MAY 13, 2024

in-stream, in-feed or Shorts) gives marketers more control over the amplification of their brand storytelling. Get the daily newsletter search marketers rely on. Use segmentation reports to analyze performance by format. They have been released in beta. Why we care. Assigning video assets to specific formats (e.g. How it works.

Campaign 101

Campaign Meeting Process 101

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

SQL 95

SQL Cross-sell Campaign Trust 95

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Using data segmentation In B2B communications, data segmentation is your lighthouse.

B2B 120

B2B Campaign Click Through Rate Follow-up 120

Martech

MARCH 25, 2024

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. They might even resent having to comb through marketing emails to find the messages they want.

Promote 73

Promote Campaign Retail Conversion 73

Hubspot

JUNE 8, 2012

All great marketers know that email is still one of the most powerful marketing tactics at their disposal, but they also know that it's evolving beyond its newsletter blasting past. In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th. The Power of Segmentation.

Click Through Rate 69

Click Through Rate Contact Start-ups Customers 69

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

SaaStr

MAY 10, 2024

So HubSpot had a great quarter, despite there being many challenges in the sales and marketing segments overall in the past 18 months: $2.5B What about outside of sales and marketing software etc? Many B2B2C segments have fully bounced back … and are on fire. But … that doesn’t mean it got easier.

B2C 85

B2C B2B Growth Price 85

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests.

A/B testing 91

A/B testing Strategize User Experience Technology 91

Search Engine Land

DECEMBER 6, 2023

Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. This new capability helps marketers understand their audience better through Google Ads. Segment builder. Segment builder.

Promote 129

Promote Campaign Engineering Service 129

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

A/B testing 122

A/B testing B2C Appointment Campaign 122

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. There are plenty of questions that marketers need to answer before fully taking advantage of the technology.

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. But are marketers going about this the right way? Try the reverse-engineering approach.

Contact 112

Contact Engineering Service Strategize 112

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. For this reason, Waddington described LinkedIn as a “great platform for B2B marketers.”

Lead generation 113

Lead generation Campaign SQL CRM 113

Hubspot

DECEMBER 28, 2011

Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. On the flip side, MarketingSherpa also reports that emails that have been tailored to specific audiences through segmentation get 50% more clicks than their counterparts.

Click Through Rate 54

Click Through Rate Territory Start-ups B2B 54

SaaStr

MARCH 30, 2024

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. It’s a ton of reps, higher absolute marketing spend, more CSMs, etc.

Start-ups 108

Start-ups Growth Closing Customers 108

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 105

Government Campaign Follow-up Conversion 105

Search Engine Land

FEBRUARY 23, 2024

This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments. Ad personalization based on behavior and preferences for different segments. LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success.

A/B testing 118

A/B testing Finance Campaign CRM 118

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The list of changes marketers must cope with now isn’t getting shorter. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Technology 119

Technology Technology Niche Campaign 119

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. By implementing lead scoring for existing customers, you can segment them based on their behavior, purchase history, level of engagement with your products or services, and other relevant criteria.

Cross-sell 98

Cross-sell Customers Referrals Lead generation 98

Martech

FEBRUARY 13, 2024

For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. Pause sends for segments of users who haven’t opened or clicked on your emails within certain time frames (e.g., Audit your messaging Make sure it’s relevant to each segment.

User Experience 113

User Experience Campaign Strategize Follow-up 113

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. Typeface is a generative AI-powered content creation solution.

A/B testing 105

A/B testing Campaign Customers Process 105

Adaptive Business Services

MAY 8, 2024

I am the farthest thing from an email marketing expert but, like you, I get plenty of them in my inbox and probably 90% of them flat out suck. 2nd – Segment, segment and … segment. Connecting a newsletter marketing program like Mailchimp, and using web hooks to connect Mailchimp to Nimble might be the better option.

CRM 71

CRM Contact Consult Service 71

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions.

Customers 94

Customers CRM Campaign Customer Relationship Management 94

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars.

E-commerce 113

E-commerce Sports Campaign Launch 113