Hubspot

APRIL 11, 2017

Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. is your head spinning yet?

A/B testing 78

A/B testing Campaign 78

Hubspot

JANUARY 31, 2017

As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease -- even if they're using an approach that worked well a year or two ago. Even worse, your email may be getting dull due to a lack of experimentation or inspiration.

Networking 73

Networking Campaign Start-ups 73

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 123

Campaign Consult Prospecting Technology 123

Hubspot

SEPTEMBER 29, 2016

We waste a lot of time reading and responding to emails at work. One effective way to reduce the amount of time spent writing and perfecting emails while also improving the chance of your message being opened, read, and responded to is to create a library of email templates you've found to be effective. Reaching out to speaker.

Pitch 72

Pitch Campaign Sales Follow-up 72

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Abandoned cart emails.

A/B testing 127

A/B testing B2C Appointment Campaign 127

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customers 99

Customers Represent Promote Start-ups 99

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Successful B2B lead generation campaigns will prioritize hyper-personalization, delivering customized content across various channels, including email, social media and PPC.

B2B 96

B2B Lead generation Education Campaign 96

Search Engine Land

MARCH 22, 2024

Google released a dedicated guide for developers called the Performance Max developer guide. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Retail 104

Retail Lead generation Campaign Process 104

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Click Through Rate 98

Click Through Rate Campaign Conversion 98

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 128

Strategize B2B B2C Trust 128

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Today’s buyers are embracing self-guided research and frictionless purchases. Web hosting.

Retail 91

Retail Engineering Conversion Start-ups 91

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Promote 107

Promote Start-ups Campaign Clients 107

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Click Through Rate 93

Click Through Rate Campaign Conversion 93

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Business email address Subscribe Processing.

B2B 115

B2B Campaign Growth Technology 115

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success. Why we care. What LinkedIn is saying.

A/B testing 120

A/B testing Finance Campaign CRM 120

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. Build that brand, nurture those relationships, optimize those processes — the results will follow.

Strategize 100

Strategize Negotiate Follow-up Growth 100

Salesforce

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 95

Strategic planning Technology Technology Strategize 95

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Your schedule will be unique to your brand, market, customers and the products or services you offer.

Campaign 103

Campaign Drivers/motivators Start-ups Follow-up 103

Search Engine Land

JANUARY 19, 2024

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. PMax reporting guide. This guide outlines the asset requirements for each AssetGroup within a PMax campaign to achieve optimal campaign performance.

Retail 117

Retail Campaign Conversion Process 117

Search Engine Land

FEBRUARY 22, 2024

Marketers have long claimed that Google is pushing automation to gain more advertising control. Commenting on Eccel’s post, Digital Marketing Consultant MD Alamin Munsi said on X : “The PMax box is already way bigger than the other campaign-type boxes and Google Ads is now pushing it further with ‘Recently Used.'”

Campaign 120

Campaign Consult Engineering Promote 120

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Click Through Rate 131

Click Through Rate Construction Campaign Consult 131

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Appointment 122

Appointment UX Objectives and Key Results Gambling 122

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. The new email series was first flagged Chris Ridley, Head of Paid Media at Evoluted , on X. Why we care. Stay tuned.”

Launch 109

Launch Campaign Clients Engineering 109

Search Engine Land

MARCH 27, 2024

Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Read Google’s top ads guide for more information. This change could potentially result in more clicks for advertisers in areas of Google Search that have traditionally been reserved for organic content.

Engineering 118

Engineering Process Product 118

Search Engine Land

MARCH 7, 2024

The issue was first flagged by Google Ads marketing agency PPC Sauce on X : “I have an exclusion list (all countries but US, or Australia etc.) ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Exclusion list changes.

Campaign 124

Campaign Process 124

Salesforce

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. Martech’s influence needs to extend beyond marketing. Business email address Subscribe Processing. In your inbox. See terms.

Customers 91

Customers Strategic planning Strategize Appointment 91

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Get MarTech!

Campaign 100

Campaign Strategize Conversion Growth 100

Search Engine Land

MARCH 26, 2024

YouTube advised creators and marketers against deleting videos from the platform. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Read our guide on how the YouTube algorithm works for more information. Additionally, the app strongly suggested avoiding making videos private.

Growth 111

Growth Process Product 111

Salesforce

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Finance 113

Finance Technology Technology Strategize 113

Martech

FEBRUARY 28, 2024

Searches for comparison guides, ingredient overviews, brand and product reviews, etc. For example, you can identify the most common terms being searched related to your market. Paying close attention to those triggers, understanding related emotions and using them to inform your content marketing approach are keys to retail growth.

Retail 107

Retail Trust Networking Presentation 107

Highspot

MARCH 21, 2024

Despite this, many sales emails find their resting place in the trash, unopened and unread. This guide is here to change that. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

B2B 139

B2B Lead generation Education Follow-up 139

Search Engine Land

DECEMBER 13, 2023

Google Ads is rolling out a step-by-step guide on how to complete business operation verification. Marketers can expect access to the guide later this month, although an exact date is yet to be confirmed. Marketers can expect access to the guide later this month, although an exact date is yet to be confirmed.

Represent 121

Represent Promote Presentation Service 121

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. How will the absence of third-party cookies impact PPC campaigns?

Territory 117

Territory Market share Legal Strategize 117