Hubspot

AUGUST 8, 2013

Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you''ll log into Facebook and everything suddenly looks different, and you''re scrambling to figure out what the heck is going on and how the new feature may affect your marketing.

Lead generation 77

Lead generation Follow-up Start-ups Launch 77

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well.

Launch 78

Launch Start-ups Represent Networking 78

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

A/B testing 101

A/B testing Follow-up Up-sell Start-ups 101

Hubspot

AUGUST 8, 2018

So, as we hold onto to these summer days and nights -- and know that, perhaps, you are, too -- we'll try to unriddle this week's tech news in double-time. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need. New Time Management Tools on Facebook and Instagram.

Engineering 41

Engineering Drivers/motivators Presentation 41

Hubspot

OCTOBER 18, 2018

Oh, Facebook. While these events, on the surface, most directly impact consumers -- marketers and small-to-midsize businesses (SMBs) are also feeling their overall effects. And yet, many Facebook users, marketers, and SMBs have found it so very, very hard to leave the site. The Impact on Marketers and SMBs.

Promote 72

Promote Trust Territory Networking 72

Hubspot

MARCH 31, 2017

After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. 1) Facebook launches Messenger Day.

Launch 77

Launch Objectives and Key Results Pitch Networking 77

Hubspot

OCTOBER 29, 2019

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Both Facebook and Instagram say that the goal of this change would be to make users feel less insecure about their own content or profile.

Campaign 59

Campaign Pitch Follow-up Drivers/motivators 59

ConversionXL

SEPTEMBER 17, 2021

Getting it wrong, however, can create an impression you may never be able to change. We’ll also give you creative fuel by breaking down how Lemonade has used branding to disrupt the market. The same goes for all of the major tech and consumer companies in the world: Facebook, Starbucks, McDonald’s, Coca-Cola, Nike, etc.

Campaign 109

Campaign Commission Non-Profits Trust 109

Hubspot

OCTOBER 17, 2016

Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions. That’s right, your own marketing is potentially causing prospects to turn away from you and your brand. The lesson?

Technology 78

Technology Technology Campaign B2C 78

Partners in Excellence

OCTOBER 1, 2016

They have the potential of changing the way we work and interact. It impacts your Facebook news feeds, what you see in Linkedin, your music/video feeds, and virtually all your searches. After that foundation, he goes in to great detail in how to create powerful sales stories.

Inside sales 82

Inside sales Construction Presentation Meeting 82

Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Facebook and Instagram Are the New TV.

Networking 76

Networking Launch Follow-up User Experience 76

Hubspot

JULY 26, 2018

The past 24 hours -- and two years, really -- have not been kind to Facebook. Source: Facebook. By the time the call ended, Facebook's stock price dropping over 23% by the time the call ended. Most People Aren't Surprised by Facebook's Slowed Growth -- and Think the Company Will Recover. Source: Google. No Surprise Here.

Territory 50

Territory Growth Networking Price 50

Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.

Real Estate 78

Real Estate Promote B2C Launch 78

ConversionXL

APRIL 13, 2016

Sometimes, too, a headline test can win on engagement (more people click through to the article), but people spend less time on page (for media sites this is usually a bad sign) or they don’t complete desired actions (like clicking on CTAs on the site). Maybe they’re more engaged at that time. Using Facebook Ads to Test Titles.

A/B testing 77

A/B testing CTR Click Through Rate Campaign 77

Hubspot

APRIL 19, 2012

Seems like the team over at Facebook has been eating their Wheaties. Facebook hasn't made the official announcement yet, but luckily our friends at TechCrunch were able to get an inside scoop. I think these changes just might do the trick! I think these changes just might do the trick! What's New in Facebook Ads Manager.

Lead generation 72

Lead generation Conversion Gaming Start-ups 72

Hubspot

SEPTEMBER 22, 2011

Facebook now boasts 800 million users. The hype had been building up all day for Facebook's announcement about its 'major updates' to be revealed today at f8, Facebook's 4th annual developer conference, so were eager to tune into today's livestream of the announcements. Timeline: The New Profile.

Start-ups 72

Start-ups Promote Presentation Service 72

Hubspot

DECEMBER 30, 2011

On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Social Media Marketing Dictionary: 120 Terms to Know.

Networking 78

Networking E-commerce Engineering Non-Profits 78

ConversionXL

JANUARY 24, 2017

Digital marketing moves at a fast pace. Sure, there are some core skills that seem foundational and everlasting, but year to year there are also some new skills that crop up. With the overlapping areas of marketing or product with optimization, it helps to be skillful at one of the former areas. For example, a web designer.

Conversion 87

Conversion UX A/B testing SQL 87

Hubspot

APRIL 28, 2011

Mari Smith , coauthor of Facebook Marketing: An Hour a Day , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! In this episode we chat about: What types of content work best within Facebook to boost engagement. Winner will be announced Wednesday May 4th.

Follow-up 77

Follow-up Customers Closing Conversion 77

Hubspot

MAY 18, 2013

Over a year ago, I wrote about P&G''s plans to lay off over 1,600 of their workforce because they''d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. So even getting this stuff for free couldn''t make their new digital strategy work. Yes, it''s Facebook''s fault.

Campaign 77

Campaign Technology Technology Closing 77

Hubspot

JUNE 17, 2016

However, social media is changing more than just our immediate behavior. And as marketers, this is something we should be thinking more about. Not to mention , social media interactions can actually increase bonding between individuals, as we tend to view engagement as an act of human acknowledgement. 1) Neuroplasticity.

Electricity 53

Electricity Construction Networking Presentation 53

Search Engine Land

SEPTEMBER 26, 2023

Google Doodle for the search engine’s 25th birthday Evolution of the algorithm: Changes in SEO focus Thanks to ever-evolving algorithms and expectations, search is a relentless journey of adaptation and resilience for SEOs. Every change is a new opportunity to learn. But then, Penguin happened.

E-commerce 126

E-commerce Engineering Gaming Gambling 126

Hubspot

MAY 3, 2018

If you've been managing a Facebook Business Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. Why Your Organic Reach Has Declined on Facebook. More Ad Content Competing for News Feed Space.

Real Estate 78

Real Estate Launch Start-ups Promote 78

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Technology 76

Technology Technology Engineering Start-ups 76

Hubspot

JANUARY 16, 2017

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world.

Referrals 77

Referrals Launch Networking Represent 77

Hubspot

MAY 29, 2018

93% of B2B businesses use content marketing. Like the overhyped marketing channels that came before (TV spots, billboards, banner ads) content marketing peaked?—?then After the huge success of a few early adopters, more and more people joined the party until the novelty disintegrated. from marketers, at least.

Strategize 78

Strategize Technology Technology Represent 78

Hubspot

AUGUST 5, 2019

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. With over 2.38

Objectives and Key Results 78

Objectives and Key Results Real Estate Gaming Launch 78

Hubspot

JUNE 6, 2014

Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. Sweet memories, right?

Follow-up 78

Follow-up Launch Networking Promote 78

Hubspot

APRIL 14, 2016

You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. In fact, that's exactly why the news feeds -- and the algorithms behind them -- exist. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Trouble is, each algorithm works differently.

Networking 78

Networking Follow-up User Experience Start-ups 78

Hubspot

JUNE 23, 2014

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. Here''s the inside scoop on what changes have actually taken place and how your brand can adapt.

Campaign 78

Campaign Advertising/ Marketing User Experience Education 78

Search Engine Land

MARCH 1, 2023

Especially after I saw our 2010 story, Happy Birthday, Yahoo: 15 Years Old Today. After all, the company was founded in 1994. Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more.

E-commerce 86

E-commerce Engineering Education Networking 86

Hubspot

JANUARY 13, 2017

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. For example, many brands are using Facebook, Instagram, and Twitter to live stream events.

Launch 101

Launch Transportation Networking Represent 101

Hubspot

FEBRUARY 28, 2017

To help you save time while staying informed, we’re launching a monthly social media news roundup. This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about. 10 of the Biggest Social Media News Stories This Month. 3) Snap Inc.

Launch 77

Launch Commission Networking Start-ups 77

Hubspot

JULY 26, 2017

But the truth is, artificial intelligence is already here, and you probably engage with it more than you think. AI is already in use in a myriad of marketing use cases. Here's a rundown of how forward-thinking brands are already using AI in marketing. 10 Marketing Use Cases for AI. As it turns out, you're not alone.

User Experience 77

User Experience Technology Technology Engineering 77

Hubspot

NOVEMBER 29, 2018

It’s fair to say that Facebook has experienced some turbulence in 2018. The year kicked off with a major News Feed algorithm change in January to prioritize posts from users' friends and family over those from Business Pages. By August, engagement with these Pages had dropped by up to 50%. October 2, 2018.

Territory 74

Territory Networking Follow-up Growth 74

Hubspot

MAY 19, 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because it's hard to keep up to date on what's really going on with social media.

B2C 69

B2C Networking Follow-up Launch 69

Hubspot

APRIL 6, 2017

After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps. Let’s dive into some of the biggest changes to the site since the redesign and how marketers and users might take advantage of them going forward.

Networking 78

Networking Campaign Launch Meeting 78