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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

Audiences are moving to streaming services for traditional TV content like movies and sports. Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. Marketers have to follow this space in order to meet many of their customers where they are.

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3 Keys to a Winning Social Commerce Strategy

Salesforce

Once you have that strategy in place, you can create shoppable content that differentiates your brand, connects with customers, and, best of all, converts. What is shoppable content and how does it work? Thanks to social media marketing , customers can discover products as they scroll through their social feeds.

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Google rolls out new AI features in SGE to boost product visibility and conversions

Search Engine Land

For example, searching “great gifts for home cooks” will serve a variety of subcategories to explore like speciality tools, artisanal ingredients, culinary subscriptions, and cooking classes. Get the daily newsletter search marketers rely on. The new features include: New SGE subcategories. Photo search shopping.

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Shopify rolls out Linkpop for social commerce and other updates for marketers

Martech

This way, consumers don’t have to search for products in another environment, and marketers will have a better idea of the impact the creator had on the sale. Get the daily newsletter digital marketers rely on. For brands, Instagram launched Shopify shoppable posts in 2018. Updates for marketers. Processing.Please wait.

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How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

Hubspot

And, at this point, Instagram marketing has proven to be a smart tactic. Things got easier for brands with the global launch of Instagram Shopping's Shoppable posts in 2017. Before 2020, several brands were already using Shoppable posts. Before 2020, several brands were already using Shoppable posts. Instagram Checkout.

Launch 101
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YouTube to double down on Shorts in 2022

Martech

Mohan did not go into detail about what to expect from these new analytics capabilities other than that they’re meant to help “generate concrete content ideas for upcoming videos.”. Get the daily newsletter digital marketers rely on. An example of channel guidelines in YouTube. New insights for creators. Processing.Please wait.

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