Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity.

E-commerce 83

E-commerce Clients Start-ups Conversion 83

Search Engine Land

JULY 10, 2023

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. But what GA4 alternatives are marketers genuinely switching over to? Below, we take a look at the up-and-coming analytics platforms that are proving increasingly popular among former Google Analytics devotees.

Government 69

Government UX Referrals Engineering 69

Search Engine Land

MARCH 30, 2023

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Gaming 87

Gaming Start-ups Follow-up Conversion 87

Search Engine Land

NOVEMBER 8, 2021

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version. Please visit Search Engine Land for the full article.

Engineering 126

Engineering 126

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 105

Gaming Conversion Objectives and Key Results Referrals 105

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. A: Everybody still hates it.

Healthcare 107

Healthcare GTM Clients Price 107

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

A/B testing 102

A/B testing Click Through Rate Objectives and Key Results Campaign 102

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care.

Launch 95

Launch Campaign Service Process 95

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Major players like Adobe and Google won’t accept event data without consent.

Territory 121

Territory Consult Price Start-ups 121

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 119

Conversion Gaming Objectives and Key Results Referrals 119

Search Engine Land

NOVEMBER 8, 2021

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version. Please visit Search Engine Land for the full article.

Engineering 95

Engineering 95

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Click Through Rate 122

Click Through Rate Campaign Represent Conversion 122

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Key events will be considered conversions only when shared with Google Ads, ensuring accurate performance reporting. What Google is saying.

Conversion 105

Conversion Represent Process Product 105

Search Engine Land

APRIL 4, 2024

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing campaign measurement capabilities.

Campaign 97

Campaign Conversion Process 97

Search Engine Land

FEBRUARY 19, 2024

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. If you are experiencing this problem, rest assured that the bug has been submitted to Google in Issue Tracker. What Google is saying. Get the daily newsletter search marketers rely on.

Engineering 123

Engineering Process 123

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. Google cautioned that neglecting to adhere to this policy could adversely affect ad campaign performance, impacting both reach and return on investment Why we care. What Google is saying. What is a certified CMP?

Campaign 125

Campaign Engineering Process 125

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care.

Launch 94

Launch Campaign Service Process 94

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. ” Get the daily newsletter search marketers rely on.

Launch 117

Launch Campaign Engineering Process 117

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

GTM 94

GTM Niche Consult Follow-up 94

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. If you are a UA360 user, Google advises taking the following steps before the end of February to ensure a smooth transition to GA4.

X-functional 107

X-functional Technology Technology Campaign 107

Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer.

Launch 111

Launch Process 111

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Voiceover script generation. Product image creation.

Campaign 132

Campaign Clients Technology Technology 132

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Drivers/motivators 123

Drivers/motivators Trust Government Represent 123

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. Get the daily newsletter search marketers rely on.

B2B 90

B2B Lead generation Education Campaign 90

Martech

SEPTEMBER 1, 2023

AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Content marketing Want your content to connect? Want to find out the latest content marketing strategies?

B2B 109

B2B Follow-up Technology Technology 109

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. The predictive analytics solutions market has grown steadily over the past 10 years. Classification models.

CRM 98

CRM Sports Campaign Conversion 98

Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. If you’re using these models in Google Ads, it will affect you.

Engineering 128

Engineering Conversion Process 128

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. Old online marketing links with UTM parameters are no longer being categorized the same way.

Campaign 119

Campaign Referrals Networking Meeting 119

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Both provided a summary of the different categories of marketing technology and the purpose of each technology. However, both left me wanting more.

CRM 111

CRM Retail Technology Technology 111

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. In such cases, Google labels this as Unassigned. SUBSCRIBE See terms.

Referrals 142

Referrals Campaign Engineering Represent 142

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of. In your inbox. Business email address Subscribe Processing.

Promote 113

Promote Start-ups Price B2B 113

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). In the last post we discussed the GA4 Setup Assistant in Universal Analytics. Are they in market? Not in market? Google signals.

GTM 120

GTM Start-ups Follow-up Conversion 120

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, it’s now two months later and many marketers can still use their UA accounts as usual. What has Google said?

Process 88

Process Campaign Engineering Conversion 88

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Excluding Google signals from reports and explorations.

Legal 116

Legal Clients Trust Conversion 116

Search Engine Land

NOVEMBER 15, 2023

Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesigned Admin page is geared towards streamlining administrative tasks, creating a quicker and more efficient workflow for marketers. Google provided a screenshot of what the updated Admin page now looks like: What Google is saying.

Launch 112

Launch Engineering 112

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.

Clients 123

Clients User Experience Launch Customers 123

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

Customers 114

Customers Campaign Engineering Strategize 114