Search Engine Land

MAY 10, 2024

Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot , a leading marketing and CRM software provider, according to a new report. HubSpot’s market value stands around $30 billion. HubSpot earnings stay hot amid reports of sale to Google The strategic rationale.

CRM 128

CRM Represent Strategize Closing 128

Search Engine Land

MARCH 27, 2024

Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 In the 2023 Google Ads Safety Report, Google found: Google blocked or removed 206.5 Google blocked or removed 273.4 Google blocked or restricted ads from serving on more than 2.1 Why we care. The report findings. Moving forward.

Launch 133

Launch Engineering Networking Promote 133

Search Engine Land

JANUARY 12, 2022

Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. Please visit Search Engine Land for the full article.

E-commerce 104

E-commerce Engineering Sales 104

Search Engine Land

APRIL 26, 2024

The March 2024 core update has been a volatile, mammoth update. It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out.

X-functional 130

X-functional User Experience UX Follow-up 130

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Google Search Console can tell you fairly quickly. You might see this after major development work, like a migration, or shortly after a Google algorithm update.

Referrals 140

Referrals CTR Territory Sports 140

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Link Google Analytics accounts to organizations. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Admin update.

Launch 124

Launch Campaign Service Process 124

Search Engine Land

MAY 3, 2024

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. million incremental.

Drivers/motivators 130

Drivers/motivators Pitch Campaign Service 130

Search Engine Land

MARCH 27, 2024

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. Get the daily newsletter search marketers rely on.

Engineering 129

Engineering Process Product 129

Search Engine Land

MAY 9, 2024

The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. The reduction of SGE can be traced to Google’s Opt-in results type (when users must request an AI-generated answer).

Launch 140

Launch Product 140

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. Google’s U.S. search market share in the U.S. Google’s global search engine market share dropped from 91.38% in March to 86.99% in April. If they’re true. By the numbers. in April 2023.

Market share 138

Market share Territory Engineering Start-ups 138

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What Google is saying. Next steps.

User Experience 120

User Experience Campaign Process Product 120

Search Engine Land

FEBRUARY 22, 2024

Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Get the daily newsletter search marketers rely on. Why we care.

Launch 126

Launch Campaign Clients Service 126

Search Engine Land

MAY 16, 2024

I don’t know for a fact that people are searching less on Google. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” No blue links Google’s Search in the Gemini era video was telling. Google doesn’t reveal that.

Gambling 134

Gambling Launch Follow-up Engineering 134

Search Engine Land

MARCH 4, 2024

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. Google update emails. Get the daily newsletter search marketers rely on. What Google is saying.

Service 125

Service Process Legal Launch 125

Search Engine Land

FEBRUARY 6, 2024

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. When his client clicked on it, they were given the option to update their credit card details. What Google is saying.

Clients 111

Clients Consult Campaign 111

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Why we care.

Launch 109

Launch Campaign Service Process 109

Search Engine Land

MAY 21, 2024

More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Live 2024. Driving the news. The big picture. The backdrop. Privacy shifts. Why we care.

Campaign 114

Campaign Launch Conversion 114

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. ” Get the daily newsletter search marketers rely on.

Launch 122

Launch Campaign Engineering Process 122

Search Engine Land

MARCH 14, 2024

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content.

Launch 137

Launch Referrals Strategize Networking 137

Search Engine Land

MARCH 20, 2024

Google Marketing Live registration is now open. The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. When is Google Marketing Live. You can register for Google Marketing Live 2024 here. Tuesday, May 21, starting at 12 p.m.

Growth 120

Growth Product Process 120

Search Engine Land

MARCH 15, 2024

The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land to expect more updates in the coming weeks. Microsoft Advertising’s new navigation layout is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen.

Engineering 125

Engineering Process 125

Search Engine Land

DECEMBER 27, 2023

And the news and updates kept coming, day after day, week after week and month after month. Here’s our look back at the biggest SEO news and updates of 2023. Google opened access May 25. SGE has received countless feature updates and expanded to 120 more countries , all while its content formats continue to evolve.

Engineering 134

Engineering Follow-up Launch Start-ups 134

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. A ‘brutal’ process Mike Kelley, Chief Marketing Officer at Sylvan Learning, has been working in marketing for almost 20 years. Lincoln told us: “I was able to speak with another Google rep.

Engineering 143

Engineering Clients Networking Represent 143

Search Engine Land

FEBRUARY 22, 2024

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able to generate lifestyle imagery using PMax that shows people in action. What Google is saying.

Campaign 132

Campaign Conversion Meeting Process 132

Search Engine Land

JANUARY 9, 2024

Websites made with Google Business Profiles will be turned off in March. Beyond this date, visitors will encounter a “page not found” error, Google announced. Google suggested using one of the following platforms to build a new website for your business: Wix. Google Sites. What Google is saying.

Campaign 143

Campaign Engineering Follow-up Process 143

Search Engine Land

JANUARY 25, 2024

Google Ads has rolled out an updated UI to a small number of accounts. If you can’t find your reports when you log into Google Ads, it’s because they’ve been moved to the “Insights and reports” section. The new design is part of the same UI update that began rolling out in June. Why we care.

X-functional 131

X-functional Campaign Engineering Process 131

Search Engine Land

FEBRUARY 19, 2024

Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. Why we care. First spotted.

Trust 114

Trust Engineering Process Conversion 114

Search Engine Land

FEBRUARY 27, 2024

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. ” Get the daily newsletter search marketers rely on. Why we care.

Finance 116

Finance Campaign Engineering Service 116

Search Engine Land

MARCH 1, 2024

Google Ads will automatically start pausing ad groups with low activity. The rollout is expected to take just over seven weeks, with completion for all production Google Ads accounts by April 30. However, Google advises reviewing your ad groups first and only unpausing ones you expect to get impressions in the coming weeks.

Campaign 137

Campaign Process Product 137

Search Engine Land

SEPTEMBER 6, 2023

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. Get the daily newsletter search marketers rely on. What has Google said?

Gaming 142

Gaming Gambling Promote Engineering 142

Search Engine Land

JANUARY 18, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. What Google is saying.

Campaign 131

Campaign Engineering Technology Technology 131

Search Engine Land

MARCH 22, 2024

Google released a dedicated guide for developers called the Performance Max developer guide. Google Ads also announced several other improvements, including: A new guide called “Structure Requests”, which provides detailed insights into the complexities of creating and updating PMax campaigns through requests.

Retail 116

Retail Lead generation Campaign Process 116

Search Engine Land

DECEMBER 14, 2023

Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that the policy is so “overarching”, it is causing issues for advertisers outside the consumer finance sector. Why we care.

Finance 116

Finance Campaign Engineering Service 116

Search Engine Land

MARCH 5, 2024

Google Ads is investigating reports of an issue impacting AdMob. If you’re seeing error messages when creating and publishing new messages in AdMob, be assured that the issue lies on Google’s end, not yours, and their engineers are actively investigating the matter. What Google is saying. Why we care.

Engineering 115

Engineering Service Process 115

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

SQL 109

SQL Cross-sell Campaign Trust 109

Search Engine Land

NOVEMBER 16, 2023

To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. Enter Bard, Google’s conversational AI chatbot. Prompt : “Provide a complete list of algorithm updates from 2023.

Construction 130

Construction Engineering Follow-up Start-ups 130

Search Engine Land

JANUARY 17, 2024

A recently released research paper looked to see if Google Search, as well as Bing and DuckDuckGo, search quality has improved over the past year or so. And the study concludes that specifically with Google the search results “seem to have improved” to some extent from the start of the study to its completion.

Gaming 116

Gaming Engineering Product 116