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Instagram Ad formats: Best practices for effective ad creative

Search Engine Land

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. Video ads On Instagram, videos get 21.2% Speaks to your audience/industry.

Promote 122
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Instagram tests Multi-Advertiser ads, cramming four ads into one screen

Search Engine Land

Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services.

CTR 98
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Niche 134
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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

The post 5 Online Business Marketing Ideas To Explode Your Revenue appeared first on ClickFunnels. You also need to figure out how to get the attention of your dream customers. Today we are going to look at five powerful online business marketing ideas that can help you do that. It doesn’t matter how compatible you are.

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Competing with Twitter (X.com) and Instagram: Tying the Threads together

Martech

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. (The So what does Threads mean for marketers?

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

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This day in search marketing history: March 18

Search Engine Land

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.