Hubspot

AUGUST 29, 2012

This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. In order for a marketing campaign to be powerful, it needs a good offer -- you know, the thing that gets people excited enough to click!

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Hubspot

AUGUST 12, 2014

If you''re trying to integrate some advertising into your inbound marketing campaigns , you want your ads to fall into the "good" category. Watch the videos below, take notes on why they work, and see how you can replicate their success in your marketing, too. Since its debut, the video has received millions of views.

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Hubspot

FEBRUARY 11, 2018

It's nothing personal -- people just want to get to their video. So how can advertisers create branded videos that users actually want to watch? Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. Samsung India Service (SVC).

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Hubspot

MAY 7, 2014

But that doesn''t mean the social mobile application should be ignored entirely -- especially if you''re a marketer that''s up for trying out-of-the-box ideas. If you''d like to explore Snapchat for marketing, this post should give you a rundown of everything you need to know. Is anyone using Snapchat for marketing? Still stuck?

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Hubspot

MAY 24, 2013

If you had to market a final season premiere of a TV cult classic that wouldn''t appear on television, how would you do it? The campaign is not only hilarious and brilliantly executed, but it also focuses on one of the main components of inbound marketing: content. With billboards, print ads, and primetime slots on TV?

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Hubspot

OCTOBER 4, 2012

As inbound marketers, we're really into digital media. We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. On the contrary, we see value in any marketing channel that can deliver ROI.

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Hubspot

JUNE 18, 2013

million nonprofit organizations in the United States -- so nonprofit marketers, like the rest of us, have their work cut out for them. This is the story of how charity: water embodies the inbound nonprofit, and why HubSpot and charity: water are partnering to transform nonprofit marketing. Captivate an Audience With Video.

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Hubspot

FEBRUARY 13, 2013

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action.

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Hubspot

MAY 19, 2013

With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. How will these new social media changes affect how marketers connect with people? Well, wonder no more.

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Hubspot

JULY 23, 2013

However, did you know that it can also help you be a better marketer? While we’re not suggesting that you draw on your office walls with crayons (unless you work at Crayola ), there are many ways that a little bit of childishness can help you be awesome at marketing your company. How does this apply to your role in marketing?

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Hubspot

DECEMBER 31, 2012

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make?

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Hubspot

SEPTEMBER 23, 2014

10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department. INBOUND can be overwhelming.

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Hubspot

FEBRUARY 14, 2012

When a business regularly shows its customers it loves them, that business also becomes a lovable brand. And making your brand lovable has a ton of great business benefits, including: Customer Referrals. That's why the most lovable brands are the ones that have a recognizable and lovable personality. Customer Evangelism.

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Hubspot

APRIL 3, 2013

Put together a lovable email marketing campaign ? Well, the good news is you can do that once in a while, and your marketing results may even thank you for it! in your marketing. 8 Opportunities to Be More Negative in Your Marketing. Like, interact in social media? Write an engaging blog post?

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ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. We’ll also give you creative fuel by breaking down how Lemonade has used branding to disrupt the market.

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Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

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Hubspot

APRIL 29, 2013

In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. But where’s the instant gratification for marketers? 2) “You Don’t Need Cats and Babies to Make Business Videos That Work”. The result?

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Hubspot

APRIL 7, 2014

Let''s face it: Getting a job in marketing isn''t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they''re becoming even more selective about who they''ll hire to take charge of their marketing efforts. So how do you get a job in marketing?

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Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing. Set SMART Goals.

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Hubspot

NOVEMBER 22, 2012

So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Here are some of the things that we're thankful to have as marketers -- because they make us do our jobs better, quicker, stronger, faster. See how that works? ;-). You're welcome.

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Hubspot

APRIL 27, 2016

The video below is an excerpt from one of its first campaigns back in 2014, called "Real-life Sour Patch Kid." For the campaign, the company teamed up with Logan Paul, a social media influencer and comedian, who spent five days recording pranks around New York City via Snapchat. What's his secret? Image Credit: brandchannel.

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