Martech

NOVEMBER 3, 2021

Basing your SEO budget on what you think you can afford might mean you’re not spending enough to see meaningful results. Consider your marketing objectives. Think about your SEO goals in the context of your broader marketing objectives before allocating a specific dollar amount to that line in your budget. How it works.

E-commerce 120

E-commerce Objectives and Key Results B2C UX 120

Search Engine Land

FEBRUARY 16, 2023

We can now push the design and functional limits of UI and UX. More importantly, it can cost you Google’s trust and result in a drop in rankings or visibility. In general, better UI and UX meant better traffic stats. The debate will continue on whether AI can meet the standard needed for search engines.

Objectives and Key Results 99

Objectives and Key Results UX Engineering Strategize 99

Salesforce

APRIL 29, 2022

Tech debt can show up as sloppy code or updates that cause your app to crash, especially as the result of rushing to ship a product. Over time, the results of quick fixes can accumulate in a tangled web that requires revising an existing product to make improvements, also known as refactoring. Think holistically about UX.

UX 98

UX User Experience Objectives and Key Results Technology 98

Search Engine Land

SEPTEMBER 1, 2023

For example, if you’re a roofing company offering various types and styles of roofs, but you want to bring more traffic and awareness to your metal roofing option, you would want to explore a few variations of key phrases your customers might search to find the more commonly used terms. They want to navigate directly to that website.

Objectives and Key Results 127

Objectives and Key Results UX Niche Engineering 127

Martech

NOVEMBER 30, 2021

Further, Google has announced they are bringing this update to desktop search results in the first quarter of 2022, presenting an opportunity to improve existing site performance while staying ahead of future updates. Gone are the days of trying to meet a minimum word count to rank well. The post Lost SEO traffic in 2021?

E-commerce 109

E-commerce Objectives and Key Results UX Healthcare 109

Search Engine Land

FEBRUARY 16, 2023

Today, SEO is about: Content UX Trust And other “new” elements. So where do we place SEO responsibilities within an organization to ensure the best results? So where do we insert SEO expertise to achieve the best results? I can't go out and meet potential customers to see how they use a vacuum cleaner.

UX 94

UX Objectives and Key Results Consult Start-ups 94

ConversionXL

JULY 10, 2019

“Getting great results” and “creating great reports” are very different skill sets. The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions: Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.

Clients 133

Clients Objectives and Key Results Drivers/motivators UX 133

Search Engine Land

AUGUST 1, 2023

This ranges from monthly town halls to recording and publicly sharing client meetings on the company’s YouTube channel – a total transparency consulting approach for a community-invested organization. Your initial discovery meetings with different stakeholders and teams are a great opportunity to: Establish any existing processes.

Objectives and Key Results 76

Objectives and Key Results Education UX User Experience 76

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 14, 2017

Here’s an example of an open-ended conversion research question: Essentially, the difference is that, while any survey question elicits attitudinal responses, closed-ended questions result in quantitative data where open-ended questions are inherently qualitative. We can learn a lot with surveys for UX and CRO.

UX 105

UX Objectives and Key Results Closing Strategize 105

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Given the results of BrandShop’s study, it seems many brands (not just Dewalt) are under delivering – in a big way.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

PandaDoc

NOVEMBER 2, 2022

We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. Personalization is key. As you can see, the goal of a cold email really depends on the context, lead, and overall objectives for the month or quarter.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

AUGUST 12, 2020

Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. Some new ideas or initiatives can be costly but result in big payoffs. We found that everyone needed a touchpoint with everyone else at some point to hit their objective.

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

Hubspot

NOVEMBER 24, 2014

The average person wastes 31 hours in unproductive meetings according to Atlassian. According to Social Psychology and Human Nature, the Zeignarnik effect is "the tendency to experience intrusive thoughts about an objective that was once pursued and left incomplete.". The result: more energy, more willpower, and better productivity.

Product 78

Product Objectives and Key Results UX Start-ups 78

Salesforce

JULY 12, 2023

When users want “instant” results, shaving seconds off the load time means they’re less likely to abandon the page. So when she redesigned a home-rentals app with Experience Cloud, this design-minded pro drew on her UX skills. In the world of load times for Lightning Experience pages, every fraction of a second counts.

Objectives and Key Results 52

Objectives and Key Results UX Start-ups Meeting 52

Search Engine Land

JANUARY 5, 2023

A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality.”. How does SEO product management define results? SEO expertise not required. Not directly.

Product 84

Product Teamwork Minimum Viable Product Engineering 84

Hubspot

JUNE 8, 2022

Financial forecasting is often conflated with the other key financial planning processes it generally informs — namely, budgeting. It's typically updated once per year and is ultimately compared to the actual results a business sees to gauge the company's overall performance. Best for a Familiar, Excel-Esque UX. Straight Line.

Price 74

Price Objectives and Key Results UX Contact 74

ConversionXL

AUGUST 21, 2014

Groove’s offer to help these users through the setup process resulted in a 26% response rate. Think of ways you can improve the UX and reward your loyal customers as well. Mixpanel argues that it’s not good enough to merely meet the benchmarks in your industry. Don’t limit your testing to flight risk customers.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Hubspot

AUGUST 21, 2023

It can also be helpful to have an initial call or meeting with the new client to ensure you fully understand the problem they're trying to solve and their objectives. Specificity is key here. Research and critical thinking are key here. Once you've done your research, it's time to begin writing your business proposal.

Objectives and Key Results 69

Objectives and Key Results Clients Price Prospecting 69

Salesforce

APRIL 18, 2024

Once key stakeholders are on board, it’s critical to align on expectations and potential pitfalls in advance. When setting expectations for any deployment, it’s good to answer several key questions. What are the most common reasons they’ll rely on the product, and how successfully will it deliver the desired results?

Objectives and Key Results 59

Objectives and Key Results UX Technology Technology 59

Lead Fuze

JULY 20, 2023

The objective here is not just about learning how to calculate or measure sales volume but understanding its significance in shaping successful business strategies. The result? Understanding Sales Volume Variance Beyond just total sales numbers, it’s important to understand how your actual results compare with your projections.

Growth 52

Growth Objectives and Key Results User Experience UX 52

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. Setting clear, measurable goals is crucial to drive focused AI adoption tied to business value.

Process 52

Process Objectives and Key Results X-functional Sales 52

PandaDoc

MARCH 30, 2021

Lead generation is the single-most-important tool your company can harness, to target the right customers, learn about their needs and preferences, and tailor your products to meet their expectations. Fulcrum App has a dynamic App gallery with dozens of pre-built templates you can customize to meet your data collection needs.

Legal 52

Legal Price Objectives and Key Results UX 52

PandaDoc

MARCH 30, 2021

Lead generation is the single-most-important tool your company can harness, to target the right customers, learn about their needs and preferences, and tailor your products to meet their expectations. Fulcrum App has a dynamic App gallery with dozens of pre-built templates you can customize to meet your data collection needs.

Legal 52

Legal Price Objectives and Key Results UX 52

PandaDoc

MARCH 24, 2021

The UI/UX needs to be simple and intuitive enough for anyone with no coding experience whatsoever, to be able to design beautiful and functional forms. The software captures answers from your respondents in real-time and displays the results on your dashboard. That’s what makes it stand out as a great app. 123 Form Builder.

Price 52

Price Objectives and Key Results Contact UX 52

PandaDoc

MARCH 24, 2021

The software captures answers from your respondents in real-time and displays the results on your dashboard. SurveyMonkey’s advanced analytics tools not only give you real-time results of your survey, but they also offer actionable insights into how customers feel about your products and services. 123 Form Builder.

Price 52

Price Objectives and Key Results Contact UX 52

PandaDoc

OCTOBER 13, 2022

Using the numerical data and objective descriptions of the available features, we help small and midsize businesses to enjoy a non-biased analysis of the market of CRMs, and the integrations possible between platforms. HubSpot hosts several hubs, with Marketing and Sales being the key ones. In this way, it’s similar to Pipedrive.

X-functional 52

X-functional Territory CRM Lead generation 52

Martech

DECEMBER 13, 2023

In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.” The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do.

Objectives and Key Results 115

Objectives and Key Results UX Manufacturing Technology 115

ConversionXL

FEBRUARY 3, 2022

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Search Engine Land

DECEMBER 13, 2023

In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.” The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do.

UX 110

UX Manufacturing Clients Technology 110

ConversionXL

JUNE 6, 2017

A lot has been written about how our decision making is prone to bias , and as a result, people often make poor judgements. The opposite is true when our subconscious brain identifies something that we don’t expect to help us meet an active goal. What are the key implicit motivations? How do We Target the Subconscious mind?

UX 86

UX Technique Drivers/motivators Sales 86

Search Engine Land

JANUARY 27, 2023

” However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. UX as a Google ranking signal User experience (UX) as a ranking factor is nothing new. When Google introduced UX ranking signals to its ranking algorithm years ago, it was a paradigm shift.

UX 95

UX Objectives and Key Results User Experience Consult 95

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. There can occasionally be a lag in test results which requires a response from the customer service team and can delay the testing process.”. We sourced reviews for Apptimize from G2Crowd.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Search Engine Land

MARCH 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Set goals for your content, and look at what you'll need to invest in to meet those goals. They could go all-in for fast but lasting results. It depends.

Objectives and Key Results 90

Objectives and Key Results Transportation Hospitality UX 90

Xant

MAY 20, 2021

For example , if one of your reps calls on the task object in salesforce from Playbooks, we’ll report back to salesforce when the call was made, how many rings the rep waited, the duration of the call, which campaign it came from, etc. Do More From Any Object. Some technologies limit actions to just two CRM objects: Leads and Contacts.

Sell 77

Sell Objectives and Key Results CRM Territory 77