Martech

OCTOBER 16, 2024

Meet ADMaP. In short, PSI is a technique for learning about where datasets intersect but learning nothing else about the data, while TEEs are an alternative to data clean rooms, promoting multi-party collaboration. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment.

Conversion 122

Conversion Technique Trust Launch 122

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology.

Campaign 117

Campaign Appointment Government Legal 117

Sales Gravy

MAY 28, 2025

Planning calls: Call ahead to confirm appointments or reschedule meetings. Planning calls: Call ahead to confirm appointments or reschedule meetings. The tighter your route planning, the more selling time you create and the less windshield time you waste. The key is preparation. The key is preparation.

Territory 93

Territory Appointment Legal CRM 93

Salesforce

JULY 3, 2025

Transcribe and summarize meetings in a shared doc with AI-powered speech recognition , so key takeaways are captured without extra effort. With AI-powered insights , you can automate follow-ups for emails, calls, and meetings — helping you reach out at the right time with the right message.

Technique 59

Technique CRM E-commerce Click Through Rate 59

Search Engine Land

JULY 29, 2024

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. Technical excellence : Keep your website technically sound to meet the needs of SEO and GEO. What are the benefits of GEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Hubspot

SEPTEMBER 6, 2024

Why Use AI Sales Closing Techniques With AI backing up our sales department, missed opportunities became a thing of the past — which is critical considering that sales is a numbers game. To meet your quota (and stay sane), it’s important to leverage AI tools and techniques that can unlock the following benefits. AI can help.

Closing 80

Closing Contract Technique Sales 80

Sales Gravy

MAY 1, 2025

We obsess over skills like closing techniques, objection handling, and prospecting cadence. Self-Awareness Might Be New to You So theres no doubt self-awareness nets meetings and closes deals. We obsess over skills like closing techniques, objection handling, and prospecting cadence. But self-awareness is the real make-or-break.

Objection handling 85

Objection handling Consult Sales Technique 85

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. By fine-tuning these, you can better meet customer needs. The same marketing techniques used for prospecting can be used for upselling and cross-selling: Segmentation. Often, customer feedback and service data are not shared widely.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Search Engine Land

SEPTEMBER 18, 2024

One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content. Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement.

Niche 88

Niche Promote Lead generation Growth 88

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Summarize meeting notes : Leverage AI to organize and condense notes from multiple sessions. The problem becomes more complex when we look at our clients’ stacks.

Government 128

Government SQL Technology Technology 128

Sales Gravy

JUNE 27, 2025

Focus on Activity, Not Outcomes The Problem: Most sales reps get discouraged when they don't book meetings, causing them to change their approach daily. The Solution: Cynthia Handal, who runs high-performing BDR teams, revealed her game-changing mindset shift: "The outcome isn't to book a meeting. The Solution: Mike Maples Jr.,

Gaming 77

Gaming Trust Technique Pitch 77

SalesPop

JULY 18, 2025

Structured Coaching: Beyond Technique Common Pitfall: Most managers focus disproportionately on sales technique, neglecting behavior and attitude. Dr. Bhootra’s Framework: Technique: The “how” of selling. Why It Matters: Focusing only on technique ignores the underlying drivers of performance. Invest in the middle 50%.

Drivers/motivators 66

Drivers/motivators Technique Sales Pipeline 66

Highspot

OCTOBER 29, 2024

With generative AI, you can provide AI-driven content recommendations, meeting insights, and a consistent assessment framework to deliver just-in-time coaching. They essentially speed up the coaching process by reviewing sales reps’ pitches and meeting recordings, grading them, and delivering instant feedback.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Search Engine Land

SEPTEMBER 26, 2024

In one of my initial global team meetings with a client, I observed how search teams from various markets presented their reports in completely different formats. For instance, during a meeting in Japan, a global manager noted significant traffic boosts from blog posts that highlighted how their product outperformed competitors.

Territory 86

Territory Technique Promote Presentation 86

Martech

DECEMBER 19, 2024

Lets focus on the design techniques that make CTAs stand out and encourage engagement. Design choices should meet accessibility standards to make your CTAs usable for all audiences. Consider these techniques to make CTAs visually compelling: Add directional cues like arrows or imagery to draw attention to the CTA.

A/B testing 126

A/B testing Drivers/motivators CTR Click Through Rate 126

Hubspot

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Instead of reading months of messages and meeting summaries before crafting an email, you can leave that to AI and jump right back into the sales flow.

Follow-up 85

Follow-up Contract Sales Technology 85

Search Engine Land

AUGUST 29, 2024

Use statistical techniques such as Linear Regression to generate a market mix model that optimizes the budget allocation across channels to meet your business goal. The model will account for seasonality trends in the data Use statistical optimization techniques to find the best budget allocation across channels.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Salesforce

OCTOBER 14, 2024

At Salesforce, we’ve tapped into the latest advancements in large language models (LLMs) and reasoning techniques to launch Agentforce. Extensive experimentation and testing showed that Reasoning and Acting (ReAct)-style prompting yielded much better results compared to the CoT technique. Orchestration based on ReAct prompting vs. CoT.

Engineering 128

Engineering Represent CRM Follow-up 128

Partners in Excellence

NOVEMBER 4, 2024

Get the meeting, get the demo, get the order! Sellers have always been known for being pushy, we as sellers recognize it, we high five each other on our clever techniques to get the customer to commit faster. They wander, waste time that sellers don’t have. Sellers are anxious to move things forward!

Trust 97

Trust Technique Drivers/motivators Meeting 97

Martech

JULY 22, 2024

Prompt: Please explain in greater detail the techniques of customer base segmentation. Here are some common techniques and approaches used in customer base segmentation: 1. This approach helps businesses tailor their marketing efforts to meet the specific needs and challenges of different types of organizations.

Campaign 112

Campaign Territory Technique Service 112

Partners in Excellence

FEBRUARY 12, 2025

But when I started looking at the performance, I realized, despite consistently meeting the goals, the number of qualified leads this person was developing was about the same as his peers. So we look at different techniques to shift the numbers in our favor. But one person consistently beat the goals. And these can be very powerful.

Gaming 110

Gaming Contract Pipeline CRM 110

Partners in Excellence

OCTOBER 10, 2024

We study all sorts of techniques to overcome the objections. In our team meetings, we sometimes workshop different objections we might encounter. But we don’t spend time rehearsing techniques for dealing with these things, or how we overcome them. Or a partner might have different Ideas on what to do over the weekend.

Objection handling 62

Objection handling Technique Pitch Conversion 62

Highspot

FEBRUARY 20, 2025

Product training techniques like gamification keep teams motivated. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Use results to guide coaching sessions and give public recognition when reps meet milestones.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

MARCH 31, 2025

Your offering can have all the competitive advantages in the world, and your team can be trained in all the best scripts and techniques, but it’s your sales team’s willpower that gets them to dial, email, and message their leads. Let’s talk about 9 sales motivation techniques that work, according to the experts.

Drivers/motivators 64

Drivers/motivators Quota Territory E-commerce 64

Hubspot

JULY 22, 2024

They're typically sent following initial conversations, meetings, or proposals (shocking, I know.) Sample Business Introduction Letter to Prospective Clients Here are several examples that can inspire your own prospecting techniques. The key is immediately establishing your expertise and asking for the meeting reasonably early.

Clients 78

Clients Referrals Prospecting Sales 78

Search Engine Land

SEPTEMBER 24, 2024

This article will debunk AI checker myths, show you how to use AI effectively and guide you in creating content that meets Google’s standards and keeps your audience coming back for more. Once finalized, our expert copy editors and content lead parse the draft to ensure it meets our best practices.

Legal 75

Legal Education Clients Technology 75

Highspot

JANUARY 23, 2025

Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships. Common training techniques include interactive workshops, role-playing exercises, and ongoing coaching.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Heinz Marketing

SEPTEMBER 17, 2024

Upskill the Team : Invest in training for the latest marketing techniques and tools. Failure to meet the demand can result in lost opportunities. Limited Reach : Temporary solutions may not meet the scalability required. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Search Engine Land

AUGUST 23, 2024

In reality, after spending some time in meetings, answering emails or messages, you can consider yourself lucky if you have 25-30 working hours. However, there are three simple techniques you can use if you want to succeed. Everything above will require more effort and resources.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Highspot

JULY 23, 2025

But for sales reps to overcome the odds and meet their goals, they need coaching. Your team of a dozen sales reps could each be taking 10-15 meetings per week, leaving you with hundreds of call recordings to review to give useful guidance. The job isn’t easy. This challenge of scale previously felt insurmountable.

Quota 52

Quota Territory Negotiate Sales 52

Hubspot

NOVEMBER 27, 2024

The same research indicates just 2% of cold calls result in a booked meeting, and other literature suggests that dismal figure might actually be on the optimistic side. In fact, LinkedIn data reports that a healthy majority of sellers (63%) say it’s the worst part of the job — and it’s not hard to see why.

Cold Call 41

Cold Call Appointment Sales CRM 41

Eliminate Your Competition

DECEMBER 31, 2024

” a more insightful question could be, “What inefficiencies in your current process are impacting your ability to meet your goals?” Practical discovery questions help the salesperson determine whether the prospect meets our Ideal Customer Profile (ICP) and if the opportunity is worth pursuing.

B2B 52

B2B Prospecting Sales Pitch 52

Highspot

JULY 13, 2025

There’s a sales approach that is helping many B2B reps boost their sales productivity, gain new sales skills, and develop genuine connections and nurture relationships with the right prospects: social selling—a proven, virtual-selling technique employed by many leading sales teams. What is social selling?

B2B 52

B2B Sell GTM Cold Call 52

RingDNA

MARCH 18, 2025

Conversation Intelligence Software: Features and Benefits Conversation intelligence software uses AI-powered technology to analyze sales calls and meetings, providing valuable insights into customer interactions. Don’t have time to listen to the entire conversation? Quote the Buyer(s) Directly We all want to be heard.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Salesforce

NOVEMBER 12, 2024

A strong customer value proposition sets you apart by clearly communicating to your target customer why your product or service is the best solution for them — and how it can alleviate their pain points to help them meet their goals. Solution selling and value selling techniques can be helpful in this step.

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Highspot

NOVEMBER 24, 2024

The program covers everything from onboarding and product knowledge to sales techniques and workflows. The training program can also include personalized coaching to help sales reps refine their techniques and role-playing exercises to walk them through real-life sales scenarios. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52