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How to un-silo your organization and be more customer-centric

Martech

Product management is in charge of anticipating and meeting customer’s emerging needs. UX/UI is in charge of making life easier for customers. Marketing knowledge is used at the top of the funnel, UX is used heavily during onboarding and customer service is used to reduce costs. customer persona, product feature, sentiment).

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9 ways to improve your content’s UX beyond great writing

Martech

Your presentation, or user experience (UX), is key to ensuring the great content you put so much work into is well-received. Use the following tips to ensure your content’s UX meets the needs and desires of your audience. No broken links Broken links to third-party sites may seem small, but they can quickly wreck UX and SEO.

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The execution team’s role in a martech center of excellence

Martech

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences.

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UX vs. UI: What's the Difference?

Hubspot

Understanding the difference between UX and UI can get confusing -- the roles work closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Those problems are the responsibility of a UX designer.

UX 101
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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

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How to implement the best UX strategy in a changing digital environment

Martech

UX is more than just designing a modern website; UX really is a strategy,” said Kelly Gustainis, Lead UX Researcher at Pantheon, in her recent MarTech session. How to implement the best UX strategy in a changing digital environment. Ask specific UX strategy research questions. Know your data sources.

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SEO and UX: Finding the strategic balance for optimal outcomes

Search Engine Land

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. This article explores how SEO and UX interact and why it’s important not to sacrifice one for the other. SEO and UI/UX are not mutually exclusive; they are interwoven elements that should complement each other.

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