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The small B2B marketing team’s guide to ABM

Martech

It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Here’s how to effectively identify and select these key accounts. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress. Rather, they care about results.

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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. and “What’s my down payment?” before considering their vehicle options.

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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Defining Outside Sales Outside sales is the process in which sales representatives, or outside sales professionals , travel to meet potential customers face-to-face.

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How autonomous AI pipelines will transform marketing campaigns

Martech

This vision of an autonomous marketing pipeline represents the future of AI in marketing. At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.