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How to prioritize technical SEO tasks

Search Engine Land

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Dig deeper: How to get faster SEO results Create your prioritization matrix There are many different approaches to setting a priority for your tasks.

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SPIN Selling: The Ultimate Guide

Hubspot

SPIN Objection-Handling Techniques. To win larger, consultative deals, Rackham argues salespeople must abandon traditional sales techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Explicit needs are specific features or functions.

Sell 101
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You search for a product, and the first result is the perfect match for your needs. You run a search.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B split testing is a new term for an old technique — controlled experimentation. You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. Results compare conversion rates among the variations based on a single change. What is A/B testing?

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

Growth 123
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Data Visualization for Marketers: Do’s, Dont’s, and 6 Expert Tools

ConversionXL

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results. What are their pain points?

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. the more easily problems are identified and solved, the easier it is to stay focused, and the better the end result. Typically that’s a home page or search results page. What do I do now? Plan for it!