Hubspot

JULY 18, 2025

Where the buyer’s journey ends with a transaction, the customer’s journey becomes about relationship-building. Sometimes, through relationship-building right after the sale. One CRO even told them, “This doesn’t feel like a pitch — it feels like onboarding.” Sometimes through brand storytelling.

Referrals

RingDNA

JUNE 15, 2025

This can be accomplished through evidence-based pitches, successful content marketing, and an aggressive follow-up strategy. Why is relationship-building more critical in B2B sales than B2C? A fractured relationship can cost millions. While emotion still plays a role in B2B (e.g.,

B2C

Highspot

JULY 13, 2025

Focus on relationship-building with prospects Rather than relying solely on transactional interactions like cold calling, social selling places a premium on genuine relationship-building. With advanced search capabilities, you can pinpoint decision-makers faster and tailor your sales pitch with greater precision.

B2B

Highspot

MAY 15, 2025

Additionally, global partners may need localized content, while regional ones may prioritize relationship building. Ensure partners can easily access case studies, one-pagers, email templates, pitch decks, and call scripts. The agility and expertise to support specific partner needs help them navigate their audience.

Healthcare

Sales Gravy

JULY 1, 2025

You can have the perfect pitch, flawless product knowledge, and ironclad objection handling skills, but if you walk into that appointment carrying the baggage from your last three rejections, you're dead in the water before you even ring the doorbell. Think about it. Average performers obsess over outcome goals. Think about it.

Appointment

Sales Hacker

JUNE 6, 2025

Leaders like Kevin “KD” Dorsey use AI to surface rep weaknesses, diagnose call issues, and build targeted training. For example, reps getting to practice pitch delivery and objection handling at scale (not to eliminate reps, but to sharpen them). AI as a coach, not a crutch. Codify “what good looks like.”

GTM

Hubspot

NOVEMBER 4, 2024

This kind of awareness will guide you in deciding whether humor might enhance or hinder your relationship-building efforts. A mismatch could also make the conversation seem awkward, which is the last thing anyone wants during a sales pitch. "A Watch for cues — are they smiling or appearing more reserved?

Technique

Salesforce

JULY 3, 2025

Conversational intelligence logs and transcribed calls help you improve your sales pitches and follow-through. Automating routine tasks not only reduces manual errors but also frees up time for high-value activities like relationship-building and closing deals. The takeaway?

Technique

PandaDoc

JUNE 2, 2025

Rather than focusing on relationship-building or discovery alone, Challenger sellers take a more proactive role. The buyer sees that Emma knows the space and has a deeper understanding of the industry and its problems, building rapport and trust that goes beyond a generic sales call or product pitch.

Process

Hubspot

SEPTEMBER 16, 2024

This might be a simplified analogy, but there are similarities with the sales process where you need time to nurture the relationship, build trust, and provide value." Building trust is key in sales, and that starts with being respectful and truthful about all options available to the buyer.” One big issue that often slips by?

Trust

PandaDoc

MARCH 25, 2025

Relationship building Transactional sales may not require extensive communication with customers. To navigate these challenges effectively, sales teams must focus on relationship-building, patience, and problem-solving rather than just product pitching.

Objectives and Key Results

Hubspot

MAY 16, 2025

But some people treat it that way, skipping the relationship-building part and jumping straight to big asks. No effort to build a connection. Instead of cold DMs asking for a favor, try warm pitching. Build genuine rapport, and when the time comes to ask for advice, theyll actually want to help.

Networking

SaaStr

JULY 15, 2025

Their AI has also handled over 139,000 conversations in its first few months, doing everything from reviewing VC pitch decks to managing speaker submissions to advising on hiring decisions. Real-World Proof : SaaStr recently sent 4,495 AI-generated emails in two weeks and achieved the #1 response rate on their AI platform.

B2B

SaaStr

MARCH 25, 2025

Slices reps dont just show up with a pitch, they spend months building relationships, understanding the customers pain points, and demonstrating how Slice can help them run their businesses better. Brex: The Data Doesnt LieIn-Person Selling Converts 3x Better Sam Blond, former CRO of Brex, brought hard data to the table.

Conversion

SaaStr

JULY 23, 2025

Slice’s reps don’t just show up with a pitch, they spend months building relationships, understanding the customer’s pain points, and demonstrating how Slice can help them run their businesses better. It’s not just about the pitch—it’s about demonstrating that you’ll go above and beyond to make them successful.

Conversion

Hubspot

FEBRUARY 21, 2025

When I started out, I made the rookie mistake of sending the same pitch to everyone. Sending the same pitch to every account feels efficient but often falls flat leading to low response rates and wasted effort. Genuine engagement, on the other hand, builds trust and opens doors before you even pitch. My response rate?

Clients

SaaStr

APRIL 28, 2025

These superhuman sellers will focus entirely on relationship building, complex negotiation, and strategic guidance while their AI handles everything else. Meanwhile, mediocre reps who neither master the technology nor offer exceptional relationship skills will become obsolete.

Negotiate

Hubspot

APRIL 28, 2025

As a business owner, Ive been there too juggling multiple clients, pitching new writing projects, and managing endless follow-ups. Agentic AI can take over repetitive, admoinistrative tasks so that human reps can focus on complex negotiations, relationship building and actually closing high-value deals.

Appointment

Sales Hacker

APRIL 1, 2025

Our, our founder, Doug Winter and, um, some of his partners saw a problem around automation of fact sheets and pitch decks. That’s the common sales pitch. You walk into Wells Fargo right now, your number one pitch is to be around risk and compliance, keeping them out of SEC jail, right? Uh, Scott Barker: Yeah.

GTM

Hubspot

MARCH 7, 2025

You need relationships to build partnerships with brands and influencers that will introduce your product to new audiences. You need good customer relationships to ask for testimonials and referrals. And you need a relationship-focused approach to sales. Ditch the pitch, recommends Anderson.

Customers

The 5% Institute

AUGUST 8, 2021

Sales pitches are a crucial part of the sales process , and one that you need to get right! Making a mistake while delivering sales pitches can mean the difference between closing the sale – and breaking rapport and starting all over again. Sales Pitches – How To Do It Right. The Old Method To Doing Sales Pitches.

Pitch

The 5% Institute

SEPTEMBER 23, 2021

Delivering a successful sales pitch with consistency; can be the difference between being a mediocre salesperson, and truly becoming highly successful in sales. Making a mistake while delivering your sales pitch can also mean the difference between closing the sale – and breaking rapport and starting all over again. Build some rapport.

Pitch

The 5% Institute

OCTOBER 21, 2022

Pitching sales is a crucial part of the sales process , and one that you need to get right! Making a mistake while delivering sales pitches can mean the difference between closing the sale – and breaking rapport and starting all over again. Pitching Sales – Presenting The Right Way. The Old Method To Pitching Sales.

Pitch

The 5% Institute

APRIL 8, 2020

The sales pitch is a crucial part of the sales process , and one that you need to get right! Making a mistake while delivering your sales pitch can mean the difference between closing the sale – and breaking rapport and starting all over again. How To Perfect Your Sales Pitch – A Step by Step Guide. The Old Sales Pitch Method.

Pitch

Sales Pop!

SEPTEMBER 8, 2022

Give new team members a chance to listen to pitches and prompt them to reflect on how to respond. Then, hold pitch practice sessions to help new team members gain confidence. It also encourages relationship building across your team. Establish future success with deliberate onboarding and training.

Technique

Sales Pop!

JANUARY 25, 2022

It’s simply easier to put your head in the sand and stick to the same sales pitch that has always worked. All of these insights will help you stand out and help your pitch align with the company-wide message. Relationship Building. A good salesperson understands how to build relationships and create connections quickly.

Pitch

Sales Pop!

FEBRUARY 26, 2024

Authenticity Builds Trust Next, we talked about building authentic relationships in sales. John mentioned “message fatigue” – when customers have heard the sales pitch so often that rapport matters more. This priority on human connections benefits professional and personal relationships.

Healthcare

Partners in Excellence

NOVEMBER 8, 2014

We don’t buy promotional items as part of our marketing and relationship building.” I know he was off to another random dial, another lie about the relationships, and another endless pitch with the only question being, “How many do you want to buy?”

Pitch

The 5% Institute

NOVEMBER 27, 2022

Knowing how to pitch to clients without breaking rapport is a crucial part of the sales process , and one that you need to get right! Making a mistake while delivering your client pitch can mean the difference between closing the sale – and breaking rapport and starting all over again. How To Pitch To Clients Without Breaking Rapport.

Pitch

Sales Gravy

AUGUST 22, 2024

On this episode of The Sales Gravy Podcast, Jeb Blount sits down with sales coach Cheryl Parks to discuss how she used skills like resilience, empathy, adaptability, relationship-building, continuous learning, and goal-setting to enhance sales performance. Analyze what went wrong and apply those lessons to improve your future pitches.

Pitch

The 5% Institute

NOVEMBER 3, 2021

Step #3 – Don’t Pitch Straight Away. Many Sales Professionals and Business Owners here start rambling on and try to pitch their products or services here. Now only does this break rapport ; but you’re not yet able to pitch because you haven’t established whether they’re qualified for your product or service. Establish empathy.

Cold Call

Partners in Excellence

AUGUST 3, 2022

I wouldn’t identify prospecting, relationship building, closing, goal orientation, or any of the numerous competencies/capabilities of great sales people. We pitched too much, we focused on our goals and not the customers, sometimes we have been just lazy. I’ve been struggling with what has changed and why.

Relationship building

Partners in Excellence

AUGUST 30, 2014

First, an InMail from a stranger, talking about the effective use of InMails and trying to arrange a meeting to pitch his products that enabled us to exploit InMails and LinkedIn information for other email marketing programs. In fact, I tried to find anything right, failing miserably! Well, you can guess what I did, I ignored this request.

Networking

The 5% Institute

NOVEMBER 18, 2020

Warm Calling Tip #3 – Don’t Pitch Straight Away. Many Sales Professionals and Business Owners here start rambling on and try to pitch their products or services here. Now only does this break rapport ; but you’re not yet able to pitch because you haven’t established whether they’re qualified for your product or service.

Cold Call

The 5% Institute

JANUARY 10, 2022

Step #3 – Don’t Pitch Straight Away. Many Sales Professionals and Business Owners here start rambling on and try to pitch their products or services here. Now only does this break rapport ; but you’re not yet able to pitch because you haven’t established whether they’re qualified for your product or service. Establish empathy.

Cold Call

The 5% Institute

DECEMBER 5, 2021

Step #3 – Don’t Pitch Straight Away. Many Sales Professionals and Business Owners here start rambling on and try to pitch their products or services here. Now only does this break rapport ; but you’re not yet able to pitch because you haven’t established whether they’re qualified for your product or service. Establish empathy.

Cold Call

ConversionXL

APRIL 29, 2013

Through my research, I’ve found that the popular use of autoresponders is to create a series of quick, short, automated blasts of slick pitch messages to ship products or services as quickly as possible. Rather than pitching in every message, we recommend making deposits first…for 3 or 4 messages of pure, helpful content.

Campaign