Jeff Shore

MAY 22, 2018

The earlier you talk about price, the more likely it is that you will lose the sale. When you get trapped into a price discussion right out of the gate, you are jeopardizing the entire sale. Because an early price conversation will draw your customer’s mind in the wrong direction. Price is what you pay. Warren Buffett.

Price 113

Price Customers X-functional Presentation 113

RingDNA

MAY 16, 2025

Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase. Here’s a simple way to think about it: Upsell = a better version of the same product.

Cross-sell 62

Cross-sell Sell X-functional CRM 62

Partners in Excellence

MARCH 31, 2021

All are premium priced and have the brand image of the most expensive, prestigious brands in the world. They sell low priced products, typically around $1 (Though I have seen products at the outrageous price of $7). They want to be “America’s General Store, offering consumers everyday low prices.”

Price 90

Price X-functional Retail Promote 90

Sales Hacker

MARCH 12, 2019

Or maybe this: | “A great product demo sells your story, not your features.”. When you finish reading this, you will know: Why storytelling is so effective in product demos. How to use the 7-sentence story structure to turn any product demo into a story. Why Storytelling is So Effective in Product Demos.

Product 95

Product Sell Pitch X-functional 95

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product. Plan accordingly.

Growth 113

Growth Product GTM X-functional 113

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good. Sports Direct uses product badge nudges in a harmful way. anchoring, product badges, like buttons). Product badges.

X-functional 163

X-functional Drivers/motivators Retail Price 163

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – these words made popular by Marcus Lemonis and CNBC’s The Profit , have become synonymous with business success. But what does the People, Process, Product statement mean? And more importantly, how can you use the People, Process, Product methodology to build a business to consistently serve you?

Process 98

Process Product X-functional Objectives and Key Results 98

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

Partners in Excellence

DECEMBER 19, 2023

.” For decades, we have thought about our value proposition in the context of our products/solutions. We would go through endless detail about the unique and differentiated capabilities of our products and solutions. We focus on our products and why they are better than the alternatives.

X-functional 143

X-functional Price Presentation Product 143

Partners in Excellence

AUGUST 10, 2020

We compete on the basis of price, too often making sure our price is less than those of the competition. Then we look at all the costs, not just the price of our product, but the implementation costs, and other costs of managing and implementing the solution over time. Even Though I Hate Talking About Price." "But

Customers 122

Customers X-functional Price Presentation 122

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 97

GTM Engineering Electricity X-functional 97

SaaStr

APRIL 30, 2022

If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. The other piece of it is there’s a perception that SaaS products are less expensive. One is customers.

Price 98

Price Launch X-functional Contract 98

PandaDoc

APRIL 24, 2020

You might even consult the DocuSign pricing page to learn more about the product as you try to understand which plan is right for you. But just looking at one set of pricing plans doesn’t help you understand the best solutions out there. Here’s how the best e-signature solutions compare with DocuSign in 2020.

Price 59

Price X-functional CRM Follow-up 59

Partners in Excellence

JULY 9, 2021

What if the price is the price period? We might try to win, by trying to convince the customer we have more features/functions than the alternatives, or product superiority. I can imagine, “Our price per feature is this, the competition has fewer features, so they are really more expensive on a feature basis.”

X-functional 117

X-functional Price Sell Promote 117

Hubspot

JUNE 25, 2018

So you can imagine that it was actually “life changing” when I discovered a few key productivity apps for my phone. It’s no surprise that productivity apps have become so popular. The app gives users smart suggestions to help them be more productive during the day. Now, I had my to-do lists with me at all times. Google Calendar.

Product 101

Product X-functional Drivers/motivators Meeting 101

Partners in Excellence

AUGUST 7, 2023

They answer concerns I have with product capabilities, not what the solution means to me and my organization and what we are trying to achieve. They keep pitching the product and what the product does. They actually don’t hear that I have FOFU, continuing to talk about their product and it’s superiority.

X-functional 118

X-functional Pitch Price Customers 118

Hubspot

OCTOBER 4, 2017

By any other name, it was a large-scale unveiling of the latest generation of Google hardware products, ranging from phones to virtual reality (VR) headsets. But mirror, mirror, on the wall: which product release is the most fly of all? 1) Pixel Buds (My Vote for Coolest Product Reveal). Price: $159. Jabs were thrown.

Product 78

Product X-functional Price Technology 78

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 101

B2B X-functional UX Campaign 101

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. And we build what we call stream teams.

GTM 78

GTM Engineering Customers Cross-sell 78

Hubspot

APRIL 2, 2018

We’d already agreed on X price. If we can come down to X price, would you sign today?”. How's your experience with our product/service been so far?". You might be interested in our newest Feature X. ". We’d already agreed on X price. If we can come down to X price, would you sign today?”.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. When going through hyperscale, it’s important to ensure all teams are aligned, which means aligning engineering and product to GTM. How do you do that? By keeping very similar revenue goals in mind.

GTM 119

GTM X-functional Engineering Referrals 119

ConversionXL

MARCH 13, 2019

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. B2B buyers from Gen X expected phone calls and handholding. The impact of the changing B2B ecommerce landscape.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

JULY 6, 2021

In this guide, you’ll learn how to make your ads budget go further, whether your products are right for LinkedIn, and how to measure your success. A LinkedIn Ads strategy for better ROI: Advertise high-value products and services. The products or services that do (and don’t) work for LinkedIn Ads. That’s the cold hard truth.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

APRIL 22, 2020

Every company has a product or offering that performs better with customers than others. It’s a universal business truth — not every product you offer is going to sell at a high rate at all times. By understanding your company’s product sales mix. Profit = Retail Price — Cost of Goods Sold. Cost to Company — $8.75.

Profit margin 80

Profit margin X-functional Retail Price 80

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.

X-functional 131

X-functional Clients Growth Start-ups 131

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. Are these really product companies? Matt Garratt. David Schmaier.

Price 79

Price Retail X-functional Healthcare 79

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

MARCH 21, 2023

Reason 1: You don’t know what you don’t know Unfortunately, this overlap is unintentional and may stem from a product purchased to solve a specific problem at a certain point. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 109

X-functional Negotiate Contract Technology 109

Sales Hacker

APRIL 10, 2018

This may require a specific product. However, SkyStream was able to sustain itself as it had diversified with a $10M contract with Disney on a new product, a $5M 3-year contract with the Department of Defense, and a $2Mrevenue stream from both the EMEA and APAC region. GTM Approaches as a function of Annual Contract Value.

Go To Market 92

Go To Market GTM X-functional Territory 92

ConversionXL

OCTOBER 13, 2015

How “sticky” is your product for new users? Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Hubspot

SEPTEMBER 2, 2020

Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ). Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. Is the product accurately described?

X-functional 101

X-functional Non-Profits Promote Trust 101

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Features and benefits are the most common ways to pitch a product to the buyer. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

With the help of intuitive survey software , you can learn what clients think of your new product, predict what they’ll buy in the future based on what they’ve bought in the past, and measure your influence on an individual’s actions after they encounter your brand. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. His work frees Aaron to focus on what he loves: product and engineering. Box’s Pricing Model to Maintain Efficient Growth: Box came up with a clever model. They want to embody that strategy in their pricing model.

X-functional 114

X-functional Non-Profits GTM Price 114

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. Best for : Determining your pricing strategy.

X-functional 59

X-functional Finance Growth Price 59

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. And we build what we call stream teams.

GTM 66

GTM Engineering Customers Cross-sell 66