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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

Price 117
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Sales Ladder: Boosting Sales Through Strategic Steps

The 5% Institute

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. A sales ladder is a strategic framework that outlines the various stages a customer goes through before making a purchase and becoming a loyal advocate of your brand.

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How to Overcome Price Objections in Sales: A Guide

Lead Fuze

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Let’s dive in! Don’t brush off their objections like dandruff on your shoulder.

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30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It

SaaStr

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.” Jason, ed. :

Price 110
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Claim your tickets today , including a limited number of special two-for-the-price-of-one tickets. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Together, you can strategize the best approach to moving those leads through the pipeline. What can you win?

GTM 95
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Taking The Sales Conversation Beyond Price

Women Sales Pros

We hear from salespeople all the time who think price is the most important factor to buyers, and loyalty from working with preferred vendors and partners no longer exists. It is clear to us that salespeople today have to be more strategic, proactive and brave! Price is only one piece of the puzzle and rarely the only determinant.

Price 93
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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Martech

Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features. Pricing Strategy: Evaluate your pricing strategy to ensure it aligns with the perceived value of your product in the market.

Price 91