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Google issues refunds amid accusations it missold ads on third-party websites

Search Engine Land

Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. Advertisers paying premium prices for a service Google has allegedly been failing to deliver will want their ad dollars back. A representative from the search engine confirmed the payments but insisted it was common practice. Why we care.

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10 x Negotiation Strategies And Tactics For Sales

The 5% Institute

The first tip on our list of negotiation strategies and tactics, is to qualify your potential clients and sales leads prior to meeting up for your sales conversation or meeting. If you do an outstanding job, everyone else will be playing catch up. Related article: Positioning In Sales – How To Sell Effectively.

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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market. You need volume, not top expertise or the high salary price tag that comes with enterprise AEs. . At PayFit, they prioritize hiring junior talent hoping to grow their sales skills and ambitious to move up at the company.

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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Solution selling gained traction in the 1980s and has been popular ever since. Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers. What is solution selling?

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Door-to-Door Sales: The Complete Guide

Hubspot

Door-to-door (D2D) sales involves knocking on people’s doors to advertise or sell products/services. 20 Tips for D2D Sales From getting hands-on experience to building trust, we share 20 D2D sales tips based on data and expert advice. Jim’s next job was “banging on doors, selling 60-second radio ads.” And use them again.

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How to Build a High-Performing Inside Sales Team

Veloxy

Guide to Building an Inside Sales Team. What Positions Make Up an Inside Sales Team? This is often why many companies don’t end up with rockstars and new teams miss the mark. When we talk about outside sales, we’re referring to a team that goes out on sales calls to sell regionally and at conferences, events, and so on.

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What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?

Salesforce

“When you’ve really got the stages in the right order in your sales cycle down, it frees you up to be connected with your prospect in the moment,” said Elyse Archer, CEO and founder of She Sells. He mentions that he’ll follow up in three days to see if the prospect is interested in buying. This is called a discovery call.