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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

Sales Hacker

24:20) Designing effective sales compensation plans. (32:33) 35:09) Phil’s framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05) 24:20) Designing effective sales compensation plans. (32:33) 9:41) Challenges in aligning different go-to-market functions. (14:12)

GTM 113
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Mastering Strategic Planning for B2B SaaS Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?

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Why AI proficiency is today’s must-have marketing skill

Martech

Processing. Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. True full-process orchestration is still emerging but rapidly evolving.

GTM 130
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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. The checklist emphasizes optimizing site speed, streamlining checkout processes, and ensuring your website can handle high traffic volumes.

Campaign 121
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.

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The Ultimate Guide to Strategic Planning for a Perfect Sales Operation

Hubspot

So, what's the plan? Or should I say, what's the strategic plan? But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Strategic Planning.

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Why Cheatsheets And Hacks Don’t Deliver

Partners in Excellence

Decades ago, when “strategic planning” was in vogue, companies would invest lots of time and energy in developing their “strategic plans.” What people learned about this process is the value wasn’t in the final document or the presentation. Why don’t they work?