Force Management

FEBRUARY 2, 2022

Product-led growth (PLG) can propel emerging portfolio companies forward. Some of these companies scale that success and significantly reduce time-to-realization, while others face complex sales execution challenges that they aren’t able to overcome.

Growth 103

Growth Product Sales 103

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. Transcript.

Growth 110

Growth Product B2C Consult 110

JBarrows

AUGUST 20, 2021

Doug Landis, Growth Partner at Emcap, joins John this week to discuss the shifting roles of sales due to product-led growth and how companies can adjust in order to evolve. The post Podcast 211: Doug Landis on How Product-Led Growth is Shifting the Marketplace Copy appeared first on JB Sales.

Growth 158

Growth Product Sales 158

JBarrows

AUGUST 13, 2021

Doug Landis, Growth Partner at Emcap, joins John this week to discuss the shifting roles of sales due to product-led growth and how companies can adjust in order to evolve. The post Podcast 211: Doug Landis on How Product-Led Growth is Shifting the Marketplace appeared first on JB Sales.

Growth 140

Growth Product Sales 140

G2

OCTOBER 26, 2023

For B2B SaaS businesses, selecting an appropriate growth tactic, or more accurately, the right distribution model, is vital for the product's growth and success. Two strategies have emerged as dominant front-runners: Product-led Growth (PLG) and the increasingly prevalent Product-led Sales (PLS).

Growth 59

Growth Product B2B Sales 59

Sales Hacker

SEPTEMBER 26, 2022

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. PLG companies focus on getting customers through the door by having a product they can’t live without — and using it before ever paying. Outbound is becoming part of the normal progression of growth at product-led companies.

Growth 82

Growth Product Pitch Strategize 82

Partners in Excellence

JANUARY 16, 2020

Lately, there have been a lot of “Aha, we’ve discovered the secret” posts and eBooks on Product Led Growth and the role of sales people. Let’s face it, Hot Products Sell!! There are certain products/brands, where the products just seem to leap off the shelves.

Growth 82

Growth Product Sales Cross-sell 82

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

Growth 104

Growth Product GTM User Experience 104

SaaStr

JANUARY 24, 2022

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. Before Product-Led Growth. And then, in evaluation — maybe — you might buy the product itself. How to Approach Product-Led Growth. So how can PLG provide this?

Growth 112

Growth Product Launch B2C 112

SaaStr

JUNE 25, 2023

Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals. In the comments below, let us know what Product Led Growth experts you want to speak at SaaStr Annual 2023?

Growth 68

Growth Product GTM Presentation 68

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Do we need to make any product changes?

Go To Market 70

Go To Market Growth GTM X-functional 70

SaaStr

NOVEMBER 11, 2020

The usefulness of the product came secondary to the attractiveness of the product brief. Usage and adoption of the product matter the most. There is a shift in customers needing demonstration before talking, with early access to the product becoming the lay of the land. But there is more to it than customer acquisition.

Growth 67

Growth Product Drivers/motivators Sales 67

Force Management

JANUARY 25, 2022

Scaling the success that comes with product-led growth (PLG) brings both opportunities and challenges. If your company is aiming to drive ongoing outcomes, while reducing inefficiencies across customer-facing organizations (Product, Customer Success, etc.)

Go To Market 78

Go To Market Growth Product Customers 78

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. This is one of the most important questions for founders to answer as they prepare to launch a product. What is your product? .

Growth 77

Growth Product Niche Launch 77

SaaStr

DECEMBER 20, 2022

That’s why many companies are shifting from a sales-led to a product-led motion. . Merging Sales-led and Product-led Motion Is Hard. So many companies are switching from sales-led to product-led growth, but why? . Product-led Motion De-risks the Revenue Model.

Growth 52

Growth Pipeline Product Sales 52

Sales Hacker

MARCH 9, 2021

The great reset: From sales-led to product-growth orientation [19:11]. Stephanie also discusses how to transition from a sales-led organization to product-led growth. Outreach is an expert at using their own product to get people interested. For the love of all things Burger King [30:02].

Growth 56

Growth Product Sales Start-ups 56

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This strategy, known as customer-led growth (CLG), has become more than a trend – it’s the new playbook for success.

Growth 114

Growth B2B Customers Customer Relationship Management 114

Openview

SEPTEMBER 16, 2019

While there has been growth, there is still a long way to go. Our data shows that companies with an equal or female-dominated leadership team grew at faster rates than their male dominated peers (115% vs. 99% year-on-year growth). Only 33% say that product led growth is truly fundamental to their business strategy.

Growth 60

Growth GTM Product Go To Market 60

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful.

GTM 96

GTM Growth Strategic partnership Strategize 96

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Product-led growth is something, interestingly enough, that I’ve been doing my whole career. And, wonderful products.

Growth 40

Growth Product Price Engineering 40

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Let’s get into it. Austin’s F1 track.

GTM 93

GTM Growth Cross-sell Referrals 93

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone. Or Merging.

Pitch 90

Pitch Growth Go To Market Product 90

G2

JUNE 11, 2021

Each and every company today aspires for efficient growth.

Growth 52

Growth Product 52

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth.

E-commerce 86

E-commerce Referrals Growth Quota 86

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own. Do you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289

Cerebral Selling

MARCH 4, 2024

The Massive Impact of Great Sales Leadership I started my career as a research scientist before spending nearly two decades in sales leadership roles across four high-growth tech startups and five years as a Vice President at Salesforce. didn’t micromanage and led by example.” How massive? That’s the problem.

Cross-sell 130

Cross-sell Sales Referrals Launch 130

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. Read customer reviews If someone spent 30 minutes of their lives writing a review of your product, they either love it or hate it a lot.

Product 89

Product Launch CRM Start-ups 89

SaaStr

FEBRUARY 25, 2024

SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Zapier’s CRO 4.

Growth 83

Growth Go To Market Product Customers 83

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 105

B2B Growth Customers Cross-sell 105

Search Engine Land

FEBRUARY 16, 2024

Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. The Home Services category stood out in particular with a rise of 20% year-on-year in annual revenue growth. Services sector. Restaurants, Retail and Other sectors. Restaurants, Retail and Other sectors.

Retail 112

Retail Growth Strategize Service 112

Force Management

JANUARY 4, 2024

Our hosts John Kaplan and John McMahon welcomed over 50 guests whose conversations covered topics like product-led growth, selling to champions and C-level decision-makers, growing your personal sales career and making great sales hires. Today, we're sharing our top 10 most-listened podcasts of the year.

Follow-up 125

Follow-up Growth Up-sell Conversion 125

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. So how can marketing help with customer-led growth?

Growth 105

Growth Customers Referrals Niche 105

Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. Prior to Twilio Segment, Katrina worked at Zuora, Salesforce and SAP.

GTM 83

GTM Management Consulting Growth Pipeline 83

SaaStr

MARCH 3, 2024

SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. LIVE Workshop Wednesday: Pricing and Packaging for AI Products with Sandhya Hegde, General Partner at Unusual Ventures 4.

Technique 84

Technique Go To Market Price Growth 84

SaaStr

FEBRUARY 22, 2024

The team, led by Deepinder Singh Dhingra, has deep enterprise SaaS experience and truly understands their customer’s needs. I have known Deepinder for several years, and he has great product instincts and hustle. Innovation Endeavors is an early-stage firm that supports founders from inception through growth.

Growth 93

Growth Networking Technology Technology 93

SaaStr

DECEMBER 27, 2023

He led Sendgrid through a big IPO and multi-billion dollar sales to Twilio. #4. Sales-Led or Product-Led? CRO On Why You Need Both I really loved this one with Harness’ CRO on how to rule a PLG and sales-led playbook at the same time: #6. For B2B Generative AI Apps, is Less More? Harness.io

B2B 88

B2B Growth Closing Product 88

SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Before Asana, she served as CMO of three high-growth, venture-backed startups, building their global enterprise marketing engines during rapid growth periods.

Growth 97

Growth Engineering Product Sales 97