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Google updates Merchant Center product data specifications

Search Engine Land

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

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6 Microsoft Audience Ads product updates

Search Engine Land

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more engaging ads that are served to a higher-value audience. Why we care. Vertical ads. SUBSCRIBE See terms.

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8 new and updated Pinterest products for advertisers

Search Engine Land

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

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Google Ads updates Cryptocurrencies and related products policy

Search Engine Land

Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts. Preparing now will avoid any issues when the update takes effect next year. This policy will apply globally to all accounts that advertise these products.

Product 114
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YouTube updates Product Drops tool for enhanced accessibility and control

Search Engine Land

YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce new products during live shopping streams, is also being rolled out to first-party stores for the first time. Click “Create Product Drop” next to the product.

Product 111
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Google algorithm updates 2022 in review: Core updates, product reviews, helpful content updates, spam updates and beyond

Search Engine Land

This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. Google confirmed algorithm update summary. May 2022 core update.

Product 101
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Google releases February 2023 product reviews update

Search Engine Land

Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. Announcement. More languages.

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