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The SEO-UX paradox: Achieving visibility without sacrificing user delight

Search Engine Land

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Understanding user intent is key to this.

UX 94
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How UX Design Principles Drive Sales Cloud Innovation

Salesforce

Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. In fact, UX design’s mission-critical goal isn’t just “making things look good,” it’s making hard things easy. Product UX design principles can help you and your team, too.

UX 59
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How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

Now, the streaming service has as many users worldwide as the entire population of Canada, the United Kingdom, and Japan combined. Today, the platform remains the most popular of all global streaming services—and its customers continue to renew their subscription, month after month and year after year. Netflix UX lesson #1.

UX 138
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How Modular Design Saves Time for Service Agents – and Customers

Salesforce

This way, its members could update profile information simply and service agents could resolve cases faster. SLDS lets you focus on the big picture to deliver the best possible user experience. As someone who contributed to the design of LWC, Salesforce UX Architect Alan Weibel knows what an impact it can have.

Service 52
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24 customer experience misconceptions debunked

Martech

‘Customer experience is just customer service; customer experience and customer service are one and the same’ While customer service is an important aspect of the customer experience, it’s not the only component. Consequently, you impact the experience.

Customers 111
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How to Conduct Mobile UX Research (and What to Do with It)

ConversionXL

These realities focus attention on developing websites and UX for the mobile user first. This post does three things: Identifies why companies struggle with mobile UX; Highlights mobile UX research methods; Details how to prioritize testing based on mobile UX research. Why companies struggle with mobile UX.

UX 114
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Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system.

UX 100