How Referral Selling Saved the Day When In-Person Was No Longer an Option
Sales Hacker
AUGUST 11, 2021
Selling is about trust. After the pandemic ripped up the strategic sales rule book, we needed a new way to build trust and establish rapport , one that worked in our new work-from-home reality. We found it in referral selling. Referral selling is resource-intensive, so it doesn’t work for smaller deals.
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