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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 2. The thought of digging in and finding the issues can feel downright overwhelming.

Referrals 119
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Why your website needs a resource center and how to create it

Search Engine Land

You can – it’s called a resource center. Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content – and ultimately boost things like engagement, website traffic and conversions. What is a resource center? Let’s talk about how.

Niche 93
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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Using the applicable insight and practices in this guide, you’ll not only help optimize and get more ROI from your Salesforce instance, but you’ll also improve sales team morale and your reputation as a champion at your company. This is a comprehensive guide, so we invite you to use the table of contents to skip to the juiciest parts.

Sales 290
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How to integrate user-generated content into your SEO strategy

Search Engine Land

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? As a result, they’ve gone as far as to create their own UGC search filter, Google Perspectives. You can prompt your communities to guide important conversations and repurpose that content on your blogs or landing pages.

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How AI can help address the marketing ops talent shortage

Martech

However, as martech evolves, marketing teams scramble to keep pace. The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. And should we entertain that?

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

ELG puts less strain on your team because partners can provide additional data, resources, and opportunities, meaning less time is spent chasing low-quality leads. ELG strategies can increase revenue: Forrester reports that mature partner programs generate revenue for companies at 2x the rate of low maturity partner programs.

GTM 93
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The Salesforce User Experience (UX) Designer Certification

Salesforce

Design skills are key Skill up with the Designer role and certification Get to know the Salesforce Designer Ready to get started? Design skills are also necessary across most Salesforce roles. Skill up with the Designer role and certification. Design skills are key. Get started with a free Trailhead account. SIGN UP FOR FREE.

UX 98