Veloxy

NOVEMBER 30, 2023

Despite discussions of outside sales dying, field sales are far from obsolete. Outside sales remain invaluable to companies, even as we move towards hybrid models. A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. In this guide, we’ll explore field sales enablement in-depth.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Veloxy

AUGUST 16, 2023

Shouldn’t the return, along with the uptick in sales, come faster than one year?! We’ll also explore strategies to increase ROI, aligning Salesforce with business goals, monitoring and adjusting your ROI strategy, and leveraging external expertise for optimization. Maximizing Salesforce ROI can feel like an enigma.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. Sales and marketing alignment.

Objectives and Key Results 101

Objectives and Key Results Strategize Technology Technology 101

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 99

Product Objectives and Key Results Strategize Technology 99

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 88

Objectives and Key Results Cross-sell Strategize Retail 88

Veloxy

DECEMBER 7, 2022

AI sales assistant software programs play an increasingly important role for sales teams. So, choosing the best AI sales assistant is crucial. There are many different AI for sales programs now available. In this post, we will explain what AI sales assistant software is and how it works.

Sales 246

Sales Entertainment Pipeline Follow-up 246

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Contract 83

Contract Objectives and Key Results Technology Technology 83

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 105

B2B Objectives and Key Results Strategize CRM 105

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. This lets you customize your sales approach for each customer segment.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Closing Bigger

MAY 21, 2024

This is episode 2 of 3 for the “AI and EI for Business Success” series with Keynote AI Speaker and sales author Shane Gibson and Nick Usborne of Nickusborne.com and BeMoreHuman.ai. Summarizing and Analyzing Large Sales and Marketing Data Sets with AI AI excels at summarizing large volumes of information quickly.

Objectives and Key Results 105

Objectives and Key Results Proposal Writing Strategize Sales 105

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 103

B2B Objectives and Key Results Strategize CRM 103

Search Engine Land

DECEMBER 6, 2023

By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. Why integrate SEO and PR? PR and SEO can create funnels to drive leads or sales online. This partnership has its challenges.

Objectives and Key Results 112

Objectives and Key Results Technique Engineering Strategize 112

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Clients 102

Clients Closing Objectives and Key Results SQL 102

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency.

Product 130

Product Quota Objectives and Key Results CRM 130

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

SQL 133

SQL Pipeline Education Campaign 133

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It’s about making sure your marketing technology investments are more than just fancy tools. However, this alignment I’m talking about is considerably more consequential. Misalignment with business goals.

Strategize 106

Strategize Technology Technology Retail 106

Search Engine Land

JANUARY 24, 2024

This rating reflects a product’s potential or current market success. Using product scoring, you can systematically choose which products to emphasize in your marketing and sales efforts, focusing on those with the strongest potential for advertising success. What is product scoring? Preorder ratio.

Campaign 96

Campaign Profit margin Product Construction 96

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To overcome these challenges, focus on: Addressing these barriers.

Strategize 97

Strategize Growth Technology Technology 97

Search Engine Land

NOVEMBER 21, 2023

This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication.

Objectives and Key Results 118

Objectives and Key Results Strategize Non-Profits User Experience 118

Search Engine Land

APRIL 2, 2024

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Generative AI can certainly help improve the efficiency of expert-led content.

Objectives and Key Results 80

Objectives and Key Results Consult Engineering Technology 80

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Campaign 110

Campaign Consult Gaming Contact 110

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. More sales?

Objectives and Key Results 117

Objectives and Key Results Promote Campaign Drivers/motivators 117

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. What is B2B SEO?

B2B 112

B2B B2C Non-Profits Education 112

Heinz Marketing

APRIL 28, 2024

By Payal Parikh , VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. Key steps to operationalizing Koala: Integration with Existing Workflows: Koala seamlessly integrates with existing CRM and marketing automation platforms.

Education 60

Education CRM Clients Process 60

Martech

FEBRUARY 2, 2024

More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide. You envision automated processes, insightful data analytics and a significant boost in engagement and sales.

Objectives and Key Results 86

Objectives and Key Results Technology Technology Strategize 86

Search Engine Land

MARCH 7, 2024

Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. However, Google plans to make it accessible to all marketers and data scientists in the near future. ” Get the daily newsletter search marketers rely on. Accessibility.

Launch 123

Launch Campaign Education Process 123

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

Objectives and Key Results 99

Objectives and Key Results Lead generation Sales Campaign 99

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 112

Meeting Campaign Lead generation Strategize 112

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Objectives and Key Results 113

Objectives and Key Results SQL Lead generation Drivers/motivators 113

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming.

GTM 95

GTM Growth Referrals Cross-sell 95

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. The introduction and safe use of AI is the ultimate goal. First, what is AIOps? Optimizing assets for different platforms.

Government 109

Government Objectives and Key Results Campaign Legal 109

Search Engine Land

APRIL 26, 2024

This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. 5 steps to kickstart your product-led SEO strategy 1.

Product 105

Product Launch CRM Start-ups 105

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Prompt How should marketing integrate with technology efforts? Prebuilt integrations with popular CRM programs make this process easier for marketers.

Technology 99

Technology Technology B2C Government 99

Salesforce

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers?

Territory 126

Territory Follow-up Trust Start-ups 126

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? It’s obvious, but how do you do this?

Product 88

Product GTM Trust Growth 88

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization.

Drivers/motivators 118

Drivers/motivators Technology Technology Campaign 118

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. 32:35) The power of integrated marketing and team dynamics. (35:26)

GTM 84

GTM Management Consulting Growth Pipeline 84