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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

Shouldn’t the return, along with the uptick in sales, come faster than one year?! In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Maximizing Salesforce ROI can feel like an enigma.

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Introducing the Pipeliner Revenue Intelligence Loop

Sales Pop!

This month, Pipeliner is introducing an unparalleled sales forecasting approach: the Pipeliner Revenue Intelligence Loop! To succeed in this new competitive environment, every company needs to revolutionize its sales function management. We’re always engaged in a significant attempt to learn all about “what is next.”

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Defining Your Buyer and Customer Lifecycle Stages

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing What is a sales opportunity ? By most definitions, an opportunity is a qualified prospect that has a high likelihood of becoming a customer. However, how or when that opportunity is created can be hard to universally define.

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The Secret to Driving Revenue With Sales Activity Management

Hubspot

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results. Determine key selling activities.

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Pipeliner CRM—New Powerful Sales Process Step Activities Feature

Sales Pop!

It should be abundantly clear that no medium to large B2B sales team or company can grow and succeed today without a clear-cut sales process. Today a company may have different sales processes for different products, functions, or product lines, and Pipeliner was the first CRM to provide the ability to set up multiple pipelines.

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HubSpot’s June releases: The manager’s guide

Martech

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. Here’s what you need to know about the June releases. HubSpot wants you!

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