Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority.

B2B 117

B2B Cross-sell Pharmaceutical Account management 117

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. But you know what?

Growth 99

Growth Customers Referrals Niche 99

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. However, she knew overcoming these barriers was crucial for the company’s growth.

Strategize 99

Strategize Growth Technology Technology 99

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Customers 101

Customers Referrals Trust Clients 101

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 98

Customers User Experience Referrals B2B 98

Martech

MAY 15, 2024

Are you trying to find that “just right” solution to create the perfect martech stack? Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? Here are a few ways to find your “just right.”

Contract 79

Contract Objectives and Key Results Technology Technology 79

Veloxy

NOVEMBER 30, 2023

Field Sales vs. Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs. On the other hand, inside sales teams leverage technology-driven solutions. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Search Engine Land

OCTOBER 26, 2023

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. This is where customer journey orchestration (CJO) comes in.

Customers 78

Customers Campaign Engineering Growth 78

Partners in Excellence

FEBRUARY 9, 2024

There is so much potential–both revenue growth, organizational and individual growth. It’s devastating to company growth and performance, it’s devastating to our individual growth, development and performance. We need to pay attention to, not adopt “work arounds.” It’s unsustainable!

Pipeline 119

Pipeline Growth Up-sell Territory 119

Search Engine Land

FEBRUARY 13, 2024

Consideration : The middle of the funnel is the research phase of the buyer’s journey, where they’ve identified a problem (“I want to buy a hot tub”) and have begun researching a solution (“Google search: best hot tubs”). The customer has identified the problem (“I need a hot tub!”) Video campaigns. Discovery campaigns.

Non-Profits 114

Non-Profits Campaign Strategize Growth 114

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO. Search engines pay attention to this behavior.

UX 114

UX Strategize User Experience Engineering 114

Partners in Excellence

JANUARY 25, 2024

In this post, I’m going to make the argument, that based on what I see in too many selling initiatives, is that we, as a community, have migrated from focusing on helping customers solve their problems to just beating the competition. While we claim to want to help the customer solve their problems, we aren’t.

Customers 117

Customers Objectives and Key Results Growth Objection handling 117

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Are you ready to unlock the secrets to outside sales success in 2023?

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.

B2B 114

B2B Customers Appointment Objectives and Key Results 114

Veloxy

MARCH 1, 2021

As the most important part of any business, it’s vital to have a good relationship with your customers to reduce attrition. This is why plenty of companies focus on Customer Relationship Management. What is Customer Relationship Management? But first, let’s try to define what CRM is. 1: Amazon CRM. 2: Coca-Cola CRM.

Customer Relationship Management 204

Customer Relationship Management Relationship Management Customers CRM 204

Martech

APRIL 23, 2024

apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. True Classic customers can order from 192 countries — the company is a truly global brand.

Click Through Rate 91

Click Through Rate Territory Retail Service 91

Veloxy

JUNE 13, 2022

So what’s the solution? It should come as no surprise that Salesforce has a native solution for location intelligence and field sales mapping. It also helps solve strategic questions around where to hold events and different concentrations of customers.” Making up for lost time and revenue is no easy task. Start Today.

Territory 182

Territory Price Appointment Growth 182

TrackStreet

APRIL 26, 2024

As more companies enter a market or existing competitors intensify their efforts, they may engage in price competition to attract customers, leading to a gradual decline in prices across the board. Customer perceptions of value may shift, and loyalty can become more elusive in a market driven by constant price fluctuations.

Price 52

Price Profit margin Strategic partnership Retail 52

Veloxy

AUGUST 16, 2023

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Whether your revenue targets are at risk, you’re trying to turbocharge growth, or you’re looking to improve your bottom line, revenue enablement is for you. What is Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Partners in Excellence

DECEMBER 21, 2023

The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful? I won’t bother revisiting all the data we see reinforcing the struggle customers experience in committing to and managing a change process. You already know that.

Customers 122

Customers Quota Up-sell Conversion 122

Heinz Marketing

JULY 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Customer success leaders today face an increasingly challenging task of navigating post-sales efforts. As marketers, we have a unique opportunity to support customer success. To build efficiency, we must start by tapping into our existing customer bases.

Customers 86

Customers Cross-sell Growth Lead generation 86

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Salesforce

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Financial services CRMs are changing and so are the needs of customers. Financial services CRMs are changing and so are the needs of customers. Get the report 2.

CRM 102

CRM Service Retail User Experience 102

Partners in Excellence

JANUARY 29, 2024

Imagine you are the CRO, possibly the CEO of a company offering complex B2B solutions. Knowledge of the customer, in fact clear definition of the target customers are minimal, the strategy is a product led (though not necessarily a PLG strategy.) Which may adversely impact customer loyalty, retention, and renewals.

GTM 86

GTM Quota Presentation Up-sell 86

Martech

DECEMBER 29, 2023

billion , an increase of 5% in year-over-year growth. Dig deeper: The martech revolution: Making deeper customer connections in a digital world Before celebrating their week’s worth of booming revenue, brands should evaluate their tactics to prepare marketing campaigns to drive value for the entire next year. sales hitting $16.4

Trust 97

Trust Drivers/motivators Repeat business Campaign 97

Veloxy

NOVEMBER 22, 2023

Imagine the impact of having a well-coordinated, highly skilled, and motivated field sales team driving your business growth. Success in these areas directly influences the success of your team and the growth of your company. Grab a warm coffee or tea and let’s get started!

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 91

CRM Customer Relationship Management Technique Technology 91

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Customers 57

Customers Referrals Trust Clients 57

Search Engine Land

JULY 17, 2023

They never align it with their sales efforts, leaving a huge gap in their business growth strategy. Outsourcing to a SaaS SEO agency can be a beneficial solution, particularly since regular upgrades are necessary for both tools and personnel. However, if executed well, SEO can help you significantly boost your sales.

Drivers/motivators 96

Drivers/motivators Sales Growth Engineering 96

Heinz Marketing

AUGUST 17, 2023

Reminders for us all: Set Clear Q4 Goals: The Power of Direction Define specific, measurable goals for Q4 that align with your company’s growth objectives. Reminders for us all: Set Clear Q4 Goals: The Power of Direction Define specific, measurable goals for Q4 that align with your company’s growth objectives.

B2B 89

B2B Clients Promote Campaign 89

Search Engine Land

NOVEMBER 17, 2023

At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions. Community building UGC fosters a sense of belonging and community among users, increasing engagement and loyalty, even contributing to advocacy. UGC is a game-changer in digital content.

Engineering 112

Engineering Trust Click Through Rate Promote 112

Sales Pop!

JULY 28, 2022

The company’s expectation of every salesperson is to be truthful and take responsibility for what does not work correctly to find a satisfactory solution. The company’s expectation of every salesperson is to be truthful and take responsibility for what does not work correctly to find a satisfactory solution.

Sell 97

Sell Represent Negotiate Referrals 97

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI can tailor customer interactions, leading to deeper engagement and loyalty. Customer insights. This sets the course for your entire AI-driven strategy. Personalization.

Objectives and Key Results 103

Objectives and Key Results Strategize Technology Technology 103

SalesLoft

OCTOBER 13, 2023

Preventing churn is one of the hardest challenges for customer-facing roles. And with the backdrop of a capricious market — where more attention is paid to expanding deals and increasing customer satisfaction — it’s more important than ever to get it right. These days, it’s everyone’s job to preserve customer relationships.

Customers 52

Customers Growth Up-sell B2B 52

The 5% Institute

JUNE 19, 2023

To thrive and grow, businesses need to adopt effective sales strategies that not only attract new customers but also retain existing ones. In this article, we will explore the concept of sales farming, its benefits, and how it can be implemented to drive sustainable growth for businesses.

Cross-sell 52

Cross-sell Technique Sales Trust 52

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. These tools empower marketing teams to sift through vast data reservoirs, extract actionable insights and craft tailored customer experiences.

Customers 96

Customers Strategize Technology Technology 96