Partners in Excellence

APRIL 18, 2024

But the conversation related to the post was even more shocking, from too many perspectives. The CRO and much of the top management staff would be gone, actually, that would have happened as win rates dipped below 30%. Why would marketing or sales do anything other than this? It was, yet another, discussion on “sales math.”

SQL 117

SQL Quota Presentation Prospecting 117

Partners in Excellence

MARCH 5, 2024

Everyone that’s responding is an extreme high performer. They leverage whatever tools, techniques, methodologies, processes that make them more efficient. At the same time, they are viciously focused on doing the work. Too much of the focus is oriented to avoiding doing the work. Keep looking at their stories.

Territory 117

Territory Sports Technique Represent 117

Partners in Excellence

MARCH 11, 2024

There are hacks piled on top of other hacks–I suppose helping us become even more efficient. We know how they work and shouldn’t have an expectation of much more–at least used in these ways. When you start doing this, there is very little difference in the responses. Try it yourself.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117

SaaStr

MAY 13, 2024

And that thing I’ve learned is that you can take two brutally competitive products, that are very similar, give each a booth at SaaStr Annual, Europa or at one of our digital events… or each can try a podcast ad or do a newsletter ad … and one can walk away with more leads than you can follow up on. in attendance.

Quota 81

Quota Pipeline Follow-up Start-ups 81

Search Engine Land

MARCH 22, 2024

And, as Authoritas put it in their analysis: “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.” Image source: Authoritas Quora doing well in SGE. Why we care. On average: 10.75

Product 119

Product 119

Partners in Excellence

DECEMBER 7, 2023

All provide us more information, “insight,” and capability with which to engage our customers. Top performers are already using these tools with tremendous advantage, and they always have because that’s what top performers have always done. ” But what results do we see?

CRM 127

CRM Technique Conversion Customers 127

Search Engine Land

FEBRUARY 1, 2024

Struggling to boost your Google Ads campaign performance? Ensure conversion setup is accurate When figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up. If you see a high percentage lost to budget, you’ll want to dedicate more spending to be competitive.

Campaign 126

Campaign CTR User Experience Conversion 126

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? The key takeaway?

Customers 113

Customers Construction B2B Cross-sell 113

Partners in Excellence

MARCH 12, 2024

Like me, Kelly is a “grinder,” he doesn’t believe in tricks/gimmicks, he believes top performers do the work. I want to look at the top of the leaderboard and figure out a way to get there. From a practical viewpoint, selling provides more opportunities for growth – personally and financially.

Sell 110

Sell Engineering Growth Trust 110

Partners in Excellence

APRIL 16, 2024

We spend 100’s of millions on SKO speakers, books, and training–all focused on doing the things that drive business, sales and marketing performance. We are inspired by thousands of articles, podcasts, and videos–each offering the same answers to what we have to do to be successful. (I

Cross-sell 113

Cross-sell Pipeline Meeting Presentation 113

Search Engine Land

APRIL 4, 2024

The contributing factors behind SEO performance are numerous, interconnected and often complex. Where do you even start? Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 2. The more your organic traffic is made up of clicks from branded searches, the more reason to check in.

Referrals 118

Referrals CTR Territory Sports 118

Partners in Excellence

OCTOBER 12, 2023

One of the biggest mistakes I see sales managers, particularly new managers, make is the view, “I can do it better myself!” They were probably top performers as sellers. The rationale is, “We need to win the deal, we need to hit our goals, I can do it better myself!” But that’s not the point!

Closing 129

Closing Sell Sales 129

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Report 1: Landing page performance This report will look at landing page performance segmented by channel. First, if you sort by descending sessions, you can see top-viewed landing pages and quickly assess which are lagging in conversion rate.

UX 113

UX Represent Niche Clients 113

Partners in Excellence

FEBRUARY 9, 2024

It’s devastating to company growth and performance, it’s devastating to our individual growth, development and performance. Just because that’s the way things are, doesn’t mean it’s right or that we shouldn’t do everything possible to change it. Preface: My apologies, this is very long.

Pipeline 119

Pipeline Growth Up-sell Territory 119

SaaStr

MAY 7, 2024

Hiring 10, 20, 50 SDRs straight out of school to send the exact same email sequences to try to get meetings for an AE with more experience that them isn’t performing for 90%+ of us anymore. I remember when I joined Adobe for a bit, I wonder if the very top execs really read their email. Put more experienced folks on the problem.

Pitch 101

Pitch Meeting Follow-up Up-sell 101

Partners in Excellence

OCTOBER 14, 2023

It may be something you see the top performer in your company doing. Or your manager may be telling you what to do. And your LinkedIn and other feeds are filled with all sorts of tricks and techniques, that if you “do it this way,” perhaps paying a fee to see what it is, you will be successful.

Technique 131

Technique Process Customers Sell 131

Search Engine Land

APRIL 9, 2024

But do you understand how to implement this strategy in your accounts? Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. CTAs like “download brochure” or “learn more” are great here.

A/B testing 108

A/B testing Campaign Click Through Rate Promote 108

Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. The report gives you both top-level metrics and detailed reports.

Engineering 127

Engineering Start-ups Product 127

Partners in Excellence

FEBRUARY 8, 2024

The net of his broetry said, “Average leadership tenures are 17 months… To protect yourself get a side gig… Do consulting on the outside… Maybe over time move into consulting and fractional roles… ” There is so much flawed logic in this. Most of my clients are among the highest performing in their sectors.

Consult 124

Consult Clients Follow-up Up-sell 124

SaaStr

MAY 10, 2024

At this week’s Workshop Wednesday, Lucas Price, former SVP of Sales at Zipwhip and founder and CEO at Yardstick, shares his insights on how to hire and build a high-performing sales team. The distance between top performers and everyone else has never been wider, and most sellers aren’t hitting quota at many organizations.

Price 76

Price Territory Quota Sales 76

Search Engine Land

APRIL 29, 2024

56% of the top three positions are held by ccTLDs Our data reveals that ccTLDs are the most prevalent website structure in the top three ranking positions globally. 56% of the top three positions are held by ccTLDs Our data reveals that ccTLDs are the most prevalent website structure in the top three ranking positions globally.

E-commerce 107

E-commerce Territory Represent Up-sell 107

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. The strategies leveraged to do this can vary based on your target customer, company, and industry.

Lead generation 114

Lead generation Campaign SQL CRM 114

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver meaningful results.

A/B testing 103

A/B testing CTR Conversion Campaign 103

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. We’ve all been there.

Campaign 98

Campaign Customers Technology Technology 98

Search Engine Land

MAY 17, 2024

” Dids Reeve (Freelance Paid Media Specialist): “The document reads like randomization is code for ‘we can deviate from the usual auction algorithm to make ourselves some more money’ And that if advertisers perceive Google to be ‘randomizing’, then it would be bad enough that they want to cover up the fact.”

Trust 135

Trust Price Consult Clients 135

SaaStr

FEBRUARY 27, 2024

At the same time — they announced 7% layoffs to get more efficient. Everyone has to get more efficient. Almost Everyone’s Gotten Radically More Efficient in SaaS The single “simplest” way to get more efficient — at least on paper — is to cut the least efficient employees. Often more. At least on paper.

Contract 84

Contract Start-ups Growth 84

Salesforce

MAY 8, 2024

The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. With so many customers staking their purchasing decisions on high-quality experiences, it makes you wonder — are you doing enough to meet customer expectations? Table of contents Are customer expectations changing?

Service 52

Service Customers Technology Technology 52

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? This year, the goal is to find the outskirts of rep capacity, and how much more efficient they can make the AE team now that they’ve nailed the demand gen playbook. Owner’s journey sets the stage for Kyle’s top three lessons for building GTM efficiency. They grew 2.5x

Go To Market 102

Go To Market GTM X-functional Objectives and Key Results 102

Martech

MAY 13, 2024

I do think all the concerns that have been raised need to be addressed, but the deadlines are a bit useless. Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. Google surely saw this coming?

Conversion 99

Conversion Follow-up Engineering Technology 99

Search Engine Land

APRIL 26, 2024

You might see a huge surge or drop, but it’s more likely that you’ll see a smaller fluctuation. Monitor traffic and rankings Once you’ve assessed visibility changes, take a more in-depth view of rankings and traffic. Perhaps something they’ve already been doing now holds more value.

X-functional 120

X-functional User Experience UX Follow-up 120

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Video page optimization, including headlines (the most important factor and one that should include your top keyword), descriptions, tags, and thumbnails.

Real Estate 122

Real Estate Campaign Technique Clients 122

SaaStr

JANUARY 22, 2024

If you have to fire someone for clear issues, email is probably a better way to do it. Not forever, but if you need more time, just take it. Should we do that too aggressive marketing campaign? (@jasonlk) January 3, 2024 So perhaps the best management advice you’ll hear again and again is this: #1. Be careful. Take your time.

Conversion 102

Conversion Cross-sell Up-sell Start-ups 102

Martech

MARCH 25, 2024

And, as Authoritas put it in their analysis, “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.” Image source: Authoritas Quora doing well in SGE. Why we care. of all search queries.

Product 78

Product Process 78

Partners in Excellence

APRIL 8, 2024

The simultaneous promise/threat of AI, “Will it help me be more efficient or will it make me unnecessary?” ” With managers going along with this, saying, “More top of funnel focus!” Yet there are so many challenges and barriers. This combined with other data showing win rates at less than 20%.

Quota 117

Quota Trust Pitch Up-sell 117

SaaStr

OCTOBER 9, 2023

I assumed they’d all perform kind of the same. The data: Qualified Leads this year ranged from 95 at lowest-yielding of almost 200 sponsors, to 1597 at the top — a wide range But on average, each Gold got 207 Qualified Leads Next up? Do bigger sponsors just put more work in, because they are paying more?

107

107

Search Engine Land

MAY 14, 2024

This integration allowed ChatGPT to perform previously unachievable tasks, such as syncing with Google Sheets for extensive keyword data analysis or using Noteable for data manipulation in shared databases. A new era of customized AI models is emerging. However, ChatGPT plugins had their limitations. That’s where custom GPTs come in.

Customers 93

Customers Niche Strategize Represent 93

Partners in Excellence

APRIL 17, 2024

Do we provide these and train our people in how to use these in supporting customers? Or do we have a case of the blind leading the blind? I’ve written about collaborative conversations and problem solving–how we help our customers think about and assess the performance of their business.

High impact 120

High impact Service Growth Conversion 120