SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. We have someone that…how many Twitter followers do you have? As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And

Up-sell 90

Up-sell Price Start-ups Cross-sell 90

SaaStr

AUGUST 12, 2022

So clearly there are areas of our economy that are slow growing and B2C has its challenges. If Asana is worth less than half than it was a year ago, and if Monday is… If so many leaders, even if Twilio’s worth 30% of what it was a year ago, of course, you’ve got to be worth less. Nathan W (@nwenzel): Yeah.

Price 76

Price Pipeline Meeting Growth 76

ConversionXL

SEPTEMBER 10, 2019

I doubt that I’ll even have a growth team at any company I’m managing in the future. Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. It’s everything I could want from a job. How I define “growth”.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Hubspot

JUNE 27, 2018

And when we do get it right, it’s all too easy to run it utterly into the ground as we have with many marketing opportunities in the past. Here’s how we’re making a sales, marketing, and biz-building chatbot that doesn’t suck: GrowthBot. In 2016, comScore found almost half of all smartphone users in the U.S. Why so many apps?

Niche 73

Niche Entertainment Engineering Conversion 73

Cience

MAY 7, 2019

Let’s talk about the unicorns of sales development: high-quality sales leads. High-quality sales leads are the heart of our business at CIENCE — the very best we give our clients. What is a Sales Lead? Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.

Appointment 58

Appointment Hospitality Lead generation Sales 58

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Table of Contents. Conclusion.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations.

X-functional 55

X-functional Drivers/motivators Start-ups Engineering 55

SaaStr

MARCH 5, 2019

Some would say that that level of openness is unnecessary, but we believe that trust and honesty are essential to maintaining the culture we’ve worked so hard to build.” So today should be a good day. So we’ve got some great content. So that’s the goal. So that’s the goal.

Objectives and Key Results 62

Objectives and Key Results Cross-sell Trust Product 62

SaaStr

MARCH 5, 2019

Some would say that that level of openness is unnecessary, but we believe that trust and honesty are essential to maintaining the culture we’ve worked so hard to build.” So today should be a good day. So we’ve got some great content. So that’s the goal. So that’s the goal.

Objectives and Key Results 57

Objectives and Key Results Cross-sell Trust Product 57

Cience

MAY 7, 2019

Let’s talk about the unicorns of sales development: high-quality sales leads. High-quality sales leads are the heart of our business at CIENCE — the very best we give our clients. What is a Sales Lead? Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.

Appointment 40

Appointment Hospitality Lead generation Sales 40

SaaStr

FEBRUARY 26, 2019

Why press isn’t something he stressed when scaling and neither should you. So we added the slide last minute, literally backstage before he came on, but Ryan and I did an event traction with Lloyed Lobo in like 2015, and it was probably in the upper right. FULL TRANSCRIPT BELOW. Ryan Smith – CEO and Founder at Qualtrics.

Up-sell 53

Up-sell Product Follow-up Start-ups 53

ConversionXL

JULY 11, 2016

This year was already its 7th year – and the format has proven to be so successful that the event has been replicated in many other countries. Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Redesigns aren’t always a bad idea, but redesigns without user research = gambling.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

Hubspot

SEPTEMBER 20, 2018

I bet many of you have your own bitcoin story. Do you remember where you were the first time you heard about bitcoin? The year was 2013. One of my friends briefly mentioned bitcoin while discussing how advancements in technology made it much more challenging to create timely policy. The price of bitcoin in June 2013? About $100.

Contract 101

Contract Electricity Healthcare Networking 101